November 2013
Issue
BUSINESS ADVISOR
Tips for Consultation Success
How to build relationships that enhance the patient experience.
By Vicki Guin and Launa Hankins
MARKETING MATTERS
Eight Essential SEO Checkpoints for Your Practice Website
Close attention to these critical checkpoints will ensure that your website’s SEO performance is sustainable.
By Naren Arulrajah with Vikas Vij
TECHNOLOGY CONNECTION
Charging Toward Stage 2 of Meaningful Use
As the next stage of the Federal EHR incentive program is set to begin, the forecast remains uncertain.
By Mark Kaufmann, MD
COVER FOCUS
Currents
The Excoriated and Bleeding Edge: Updates in Eczema for the Clinician
Atopic dermatitis continues to present treatment challenges, but a steady juggling of four main components—moisturization, antibiotics, anti-inflammatory, and antipruritics— help to maximize control of the disease.
By Peter A. Lio, MD
FEATURES
Vitamin D and Psoriasis
New findings suggest a relationship between psoriasis and vitamin D deficiency, but larger details are still unknown.
By Lisa Prussick, BS and Ronald Prussick, MD
Laser Hair Removal Belongs in Dermatology Practices
One of the most popular procedures in the US should still be popular with dermatologists.
By Janice Lima-Maribona, DO
TAX PLANNING
The Best Asset Protection Implementation is Not Asset Protection... Is Yours?
A review of plans that will offer protection if needed and help build wealth along the way.
By David B. Mandell, JD, MBA and Jason M. O’Dell, MS, CWM
RESIDENT REPORTS
Brown Plaque on the Calf: A Case of Hidroacanthoma Simplex
Though generally a benign lesion, hidroacanthoma simplex should be treated due to the low risk of malignant transformation.
By Christine Anastasiou, BS; Jennifer Ahdout, MD; Francis Dann, MD; Edward W. Jeffes, III, MD, PhD; and Kathryn Serowka, MD
Weft Hair Extensions Causing a Distinctive Horseshoe Pattern of Traction Alopecia
One of the winning presentations given by dermatology residents at Cosmetic Surgery Forum.
By Jennifer Ahdout, MD and Paradi Mirmirani, MD
ONCOLOGY WATCH
SPF Recommendations: Should They Change?
What is the minimum SPF dermatologists should be recommending to their patients?
By Jonathan Wolfe, MD
CLINICAL REPORTS
A Novel Topical Cream to Reduce Bruising
Although options to treat bruising have been limited, a new cream may be especially useful for older patients.
By Joseph Bikowski, MD
CLINICAL FOCUS
Weighing the Prospects of Biosimilars
If they are found to be comparable to the “originators,” biosimilar agents may offer patients significant therapeutic benefits as well as cost efficiency.
