By Joel Schlessinger, MD, Chief Cosmetic Surgery Editor
Vendors invest millions of dollars in sophisticated direct-to-consumer loyalty campaigns designed to drive traffic to the practices they serve. Smart practices use these programs to their advantage to reward, recruit, retain, and convert patients.
By Wendy Collins
Content that delivers real value to potential patients is far more important than attracting search engine robots.
By Naren Arulrajah With Vikas Vij
In the electronic age, a truly mobile EHR may be key in the pursuit of fast, efficient medical care.
By Barry Galitzer, MD
RESIDENT RESOURCE CENTER
Experts share insights on cosmeceutical and neutraceutical research and trends.
With Jeannette Graf, MD and Jeanine Downie, MD
By Vic Narurkar, MD
Expert Insights from DermTube.com
With Ava Shamban, MD, Suzanne Kilmer, MD, and Dee Anna Glaser, MD
By Melissa Danesh, BS, Kourosh Beroukhim, BS, Catherine Nguyen BS, Ethan Levin MD, and John Koo MD
By forcing the FDA to clear its backlog of sunscreen ingredients pending review, The Sunscreen Innovation Act is a major win for UV protection efforts.
By Jonathan Wolfe, MD
By Colleen Krout, PA and Peter A. Lio, MD
The advice you get may be inaccurate.