February 2015

 

Issue

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EDITORIAL

Mohs Certification: A Call for Dialogue

By Joel Schlessinger, MD, Chief Cosmetic Surgery Editor

BUSINESS ADVISOR

Save Big Bucks by Using Vendor-Sponsored Customer Loyalty Programs

Vendors invest millions of dollars in sophisticated direct-to-consumer loyalty campaigns designed to drive traffic to the practices they serve. Smart practices use these programs to their advantage to reward, recruit, retain, and convert patients.

By Wendy Collins

MARKETING MATTERS

Optimize Online Video Marketing to Improve your Search Rankings

Content that delivers real value to potential patients is far more important than attracting search engine robots.

By Naren Arulrajah With Vikas Vij

DIGITAL PRACTICE

EHR User Series: The Search for EHR Mobility

In the electronic age, a truly mobile EHR may be key in the pursuit of fast, efficient medical care.

By Barry Galitzer, MD

COVER FOCUS

Currents

Facial Skincare

Experts share insights on cosmeceutical and neutraceutical research and trends.

With Jeannette Graf, MD and Jeanine Downie, MD

What’s New in Facial Aesthetics

Expert Insights from DermTube.com

With Ava Shamban, MD, Suzanne Kilmer, MD, and Dee Anna Glaser, MD

Body Dysmorphic Disorder Screening Tools for the Dermatologist: A Systematic Review

By Melissa Danesh, BS, Kourosh Beroukhim, BS, Catherine Nguyen BS, Ethan Levin MD, and John Koo MD

ONCOLOGY WATCH

Recently Passed Law Clears Way for New Sunscreen Ingredients

By forcing the FDA to clear its backlog of sunscreen ingredients pending review, The Sunscreen Innovation Act is a major win for UV protection efforts.

By Jonathan Wolfe, MD

CLINICAL FOCUS

Tetracyclines: History and Current Formulation Review From a Dermatology Perspective

By Colleen Krout, PA and Peter A. Lio, MD

FINANCIAL PLANNER

Beware of Your CPA’s Advice on Asset Protection

The advice you get may be inaccurate.

By David Mandell, JD, MBA, and Carole Foos, CPA

PHYSICIAN SPOTLIGHT

Ava Shamban, MD

 

Contact Info

For advertising rates and opportunities:
Ali Kinnie
(917) 589-4160
akinnie@bmctoday.com

Rick Ehrlich
Associate Publisher
(609) 922-0337
rehrlich@bmctoday.com

About Practical Dermatology

Practical Dermatology is the monthly publication that provides coverage of medical care, cosmetic advancements, and practice management for clinicians in the field. With straight-forward, how-to advice from experts in various fields, we strive to enhance quality of care and improve the daily operation of dermatology practices.