March 2015




A Case of Deductible Reasoning and Social Media Extortion

By Neal Bhatia, MD Chief Medical Editor

Business Advisor

Achieving Operational Success

Document your practice systems to enhance the patient experience.

By Barbara Sifford

Marketing Matters

6 Tips to Stay Updated with Social Media Trends

Staying on top of social media trends allows physicians to maintain a marketing edge.

By Naren Arulrajah With Vikas Vij

Digital Practice

CMS 2015 - Putting Your Money Where Their Mouth Is

By Michael Sherling, MD, MBA

Resident Resource Center

Case Report: Flagellate Dermatitis

Can Google Help with Difficult-to-Determine Etiology?

By Ron Ramirz, JD MS4 and Kathryn Zeoli, MD, FAAD

Grant Opportunity

Native American Health Service Resident Rotation Program

Ask an Expert: Pruritus

Diagnosis and Managment of Pruritus

By Timothy Berger, MD

Cover Focus


Saving Medical Dermatology: Biologics and the Future of Patient Care

Although prescription rates lag, biologic agents may hold the key to sustaining the specialty.

By Alan Menter, MD

Treating Psoriasis in 2015

An expert panel of dermatologists gathered at the Maui Derm for Dermatologists 2015 meeting to discuss everything from new therapies and comorbidities to genetic issues related to psoriasis.

By Peter Beisser, Contributing Editor

Real-Life Treatment Strategies: Topical Combination Therapy for Plaque Psoriasis in Patients With Skin of Color

Management of psoriasis among individuals with skin of color will become increasingly important for medical professionals. Here’s a review of the distinguishing features of psoriasis in patients with skin of color and their treatment needs.

By Fran E. Cook-Bolden, MD, FAAD

Pipeline Watch: Sizing Up a Promising Phase III IL-17 Biologic

Pipeline Watch is a new Q&A feature appearing periodically in Practical Dermatology® that explores the potential of therapeutic agents currently under investigation. In each edition, we will speak with investigators from manufacturing companies to gain insights about the development and investigation of agents on the clinical trial circuit. In this entry, we spoke to Ajay Nirula, MD, PhD, Executive Director, Inflammation Development at Amgen about the company’s IL-17 agent brodalumab.

By Ajay Nirula, MD, PhD


Invest Smart: Choosing Equipment for an Aesthetic Practice

When selecting equipment for your practice, considering the demands of your patient population and keeping consistent with your business model are key.

By Sabrina Fabi, MD


Topical Therapies for Atopic Dermatitis

An update on topical management options and adjuvant interventions for this common condition.

By Andrew C. Krakowski, MD and Lauren Bennett, PA-C, MMSc


New Products

New products and pharmacologic developments


Physician Spotlight

By Alice Gottlieb, MD, PhD

Contact Info

For advertising rates and opportunities:
Ali Kinnie
(917) 589-4160

Rick Ehrlich
Associate Publisher
(609) 922-0337

About Practical Dermatology

Practical Dermatology is the monthly publication that provides coverage of medical care, cosmetic advancements, and practice management for clinicians in the field. With straight-forward, how-to advice from experts in various fields, we strive to enhance quality of care and improve the daily operation of dermatology practices.