August 2015

 

Issue

Issue

EDITORIAL

Process Control: How Chris’ Cafe Relates to Medical Practice

By Joel Schlessinger, MD, Chief Cosmetic Surgery Editor

BUSINESS ADVISOR

How Will You Be Remembered? Building a Work Legacy

Five attributes are commonly shared by leaders who eventually become legends.

By Allan Walker

MARKETING MATTERS

Strategies to Optimize Your Dermatology Website for Bing Search

Despite Google’s dominance in the business of online searching, Microsoft’s Bing is an important search engine.

By Naren Arulrajah and Vikas Vij

COVER FOCUS

Currents

Confessions of a Media Expert

An expert shares her top 5 pet peeves of working with doctors and traps to avoid to get ink.

By Wendy Lewis

Make Satisfaction Surveys Work

How to solicit feedback that can be used to help a practice meaningfully improve.

By Todd E. Schlesinger, MD

When and How to Review Staff Compensation & Goals

Don’t skip reviews. Provide feedback and recognize good performance.

By Jay A. Shorr

The Millennials are Coming

The new generation learns, interacts, and is inspired differently than a generation ago, and to stay relevant it is necessary to adapt.

By Steven Dayan, MD

ONCOLOGY WATCH

Update: Oral Therapies for the Treatment of BCC

With the recent FDA approval of a new oral agent, the therapeutic outlook for BCC is both more diverse and promising.

By Jonathan Wolfe, MD

CLINICAL FOCUS

The Future of Interleukin-based Therapy

IL inhibitors offer the promise of increased efficacy. Here is a snapshot view of current and investigational agents.

By Jerry Bagel, MD and and Sarah Fakhry, BS
 

Contact Info

For advertising rates and opportunities:
Ali Kinnie
(917) 589-4160
akinnie@bmctoday.com

Rick Ehrlich
Associate Publisher
(609) 922-0337
rehrlich@bmctoday.com

About Practical Dermatology

Practical Dermatology is the monthly publication that provides coverage of medical care, cosmetic advancements, and practice management for clinicians in the field. With straight-forward, how-to advice from experts in various fields, we strive to enhance quality of care and improve the daily operation of dermatology practices.