November 2015





“Do you know how much this white cream costs?”

By Neal Bhatia, MD, Chief Medical Editor


Reach Your Customers

Strategic messaging and marketing opportunities for your practice.

By Marie Czenko, MA


Content Distribution: Strategies to Increase Your Dermatology Blog Traffic

Having a blog is important, but it’s just a first step. Your blog must have reach.

By Naren Arulrajah with Vikas Vij


Currents: Use as Directed

Strategies to improve outcomes and enhance adherence in psoriasis, acne, eczema, and aesthetics

Enhancing Treatment Adherence

Devising a strategy to engage patients in their treatment regimen for better results.

By Mark Bechtel, MD, Gary Goldenberg, MD, and Andrew C. Krakowski, MD

Topical Treatment Pearls

Expert insights from

Increasing Patient Satisfaction with Aesthetic Procedures

To enhance patient satisfaction, focus on optimizing the patient experience in all phases of care.

By Anthony M. Rossi, MD, FAAD


The Growing Genetic Profile of Melanoma

The treatment landscape for melanoma is changing rapidly with the continued development of new agents and combination regimens.

By Jonathan Wolfe, MD


Phototherapy’s Role in the Shifting Spectrum of Psoriasis Care

Phototherapy has been pushed to the fringe of psoriasis treatment, but new research and innovation in delivery suggest it deserves its place in the changing treatment paradigm.

By Jerry Bagel, MD


2015 Fourth Quarter Tax Saving Tips

What to do now to save $10,000-$25,000 or more on your 2015 taxes.

By Carole C. Foos, CPA and David B. Mandell, JD, MBA

Contact Info

For advertising rates and opportunities:
Ali Kinnie
(917) 589-4160

Rick Ehrlich
Associate Publisher
(609) 922-0337

About Practical Dermatology

Practical Dermatology is the monthly publication that provides coverage of medical care, cosmetic advancements, and practice management for clinicians in the field. With straight-forward, how-to advice from experts in various fields, we strive to enhance quality of care and improve the daily operation of dermatology practices.