December 2016

 

Issue

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EDITORIAL

Make it Stop…So We Can Start All Over Again!

By Neal Bhatia, MD, Chief Medical Editor

BUSINESS ADVISOR

Soft Skills for Challenging Times

An overview of skills practice administrators and other employees need in order to build a strong, successful practice team.

By Allan Walker

MARKETING MATTERS

Guidelines to Represent Your Dermatology Practice on Google My Business

Google My Business is a powerful tool to reach out to and engage with your target audience online.

By Naren Arulrajah with Vikas Vij

COVER FOCUS

Keys for Practice Success in 2017

The way patients choose physicians is changing, so physicians need to change the way they grow their practices.

By Kim Campbell

Health Care Reform, Reformed

The President-elect has vowed to dismantle the ACA—maybe. Practical Dermatology® investigates what TrumpCare may mean for dermatologists.

By Denise Mann

Now What?

A look at what’s now, what’s next, and how dermatology practice continues to evolve with drugs, technologies, and opportunities.

Practical Considerations for Treating Psoriasis: Focus on Secukinumab

By Joe Gorelick, MSN, FNP-C, Wendy Cantrell, DNP, CRNP, Scott Freeman, MCMSc PA-C, and Kristine J. Kucera, PA-C, MPAS, DHS

FEATURE

A History of Phlebology: Warts and All, Part 3

By David M. Duffy, MD

ONCOLOGY WATCH

Risk Factor: Characterizing Melanoma Risk Clinically

Can clinical features help determine an individual’s melanoma risk?

By Jonathan Wolfe, MD, Section Editor

CLINICAL FOCUS

Reflecting on 2016: Big Stories in Acne, Psoriasis and AD

Columnists take stock of advancements over the last 12 months, with a focus on clinical implications.

By Joshua Zeichner, MD, Jerry Bagel, MD, and Peter Lio, MD

FINANCIAL PLANNER

Cash Flow: Beyond the Basics

How to use cash flow to your advantage and maximize business capital.

By Carole C. Foos, CPA

Online Exclusive

Approvals of Note From 2016

A look back at FDA approvals in dermatology from the year.

By Stefanie Tuleya
 

Contact Info

For advertising rates and opportunities:
Ali Kinnie
(917) 589-4160
akinnie@bmctoday.com

Rick Ehrlich
Associate Publisher
(609) 922-0337
rehrlich@bmctoday.com

About Practical Dermatology

Practical Dermatology is the monthly publication that provides coverage of medical care, cosmetic advancements, and practice management for clinicians in the field. With straight-forward, how-to advice from experts in various fields, we strive to enhance quality of care and improve the daily operation of dermatology practices.