Therapeutics Focus: OTC Products
Galderma’s OTC Differin Gel Hits Store Shelves
Galderma’s Differin Gel 0.1% (adapalene) is now available over the counter (OTC) at major retail and drug stores. Galderma officially launched the gel at a New York City media fete, and the skin care company came out of the gate in a very big way with a new commercial, a splashy digital campaign, a celebrity spokesperson and of course, a hashtag: #differin. The coming-out party was appropriately held at the Nestle Skin Health SHIELD (Skin Health Investigation, Education and Longevity Development) Center in Manhattan, and celebrity spokesperson Ashley Benson, star of Pretty Little Liars, opened up about her struggle with acne.
Differin Gel 0.1% (adapalene) was approved for over-the-counter use in July 2016, and has been available in stores since January 2017. In addition to the gel, the new OTC line includes Differin Balancing Moisturizer and Differin Balancing Cleanser.
Adam Friedman, MD, FAAD, associate professor of dermatology in the department of dermatology, Residency Program Director and Director of Translational Research at George Washington School of Medicine and Health Sciences in Washington, DC, was on hand to discuss some of the commonalties seen in acne patients like Benson and why having an OTC retinoid is so significant.
“Every acne patient is unique but there are some commonalities including frustration,” he says. Patients are often frustrated that they are still breaking out even when their teen years are long gone, and they are also often disheartened that insurers wont cover the costs of their acne prescriptions, he says.
Access is the real game changer, he says of the new Differin OTC gel. “Retinoids get into the skin where they tame inflammation and prevent clogged pores in the first place,” he says.
Differin Gel will retail for around $13.99 for .05 oz. (up to 30 day use) and $29.99 for 1.6 oz. (up to 90 day use).
Unilever US Announces New Fragrance Transparency Initiative
Unilever United States launched a new transparency initiative to provide people with access to additional fragrance ingredient information for its personal care products. The initiative goes beyond labeling requirements to provide in-depth product and ingredient information.
This year, Unilever will begin to voluntarily expand its current product ingredient lists available through SmartLabelTM to include the fragrance ingredients in a product’s formulation above 0.01% (100 parts per million). Unilever aims to complete the SmartLabel updates by the end of 2018.
Unilever is also launching a new webpage that provides additional product information, including its approach to developing safe products, explanations of ingredient types, answers to common questions, and access to SmartLabel.
“We believe this initiative will help consumers know more about the products they use every day and build further trust for their favorite Unilever personal care brands,” said Tamara Rogers, EVP Personal Care, Unilever United States.
In addition, several of Unilever’s US personal care products are voluntarily labeled to meet the European Union’s current fragrance allergen labeling regulation. Unilever will expand this to its full US personal care portfolio.
All of Unilever’s US food and mass market personal care products — totaling 1,800 products — currently participate in SmartLabel. As a US industry initiative, SmartLabel provides people with an easy and fast way to get more information about their favorite products-beyond what can be provided on pack.
“Transparency is fundamental to running a sustainable business,” said Kees Kruythoff, President, Unilever North America. “Through SmartLabel and What’s in our Products, we are meeting the needs of our consumers who are increasingly mobile, online, and actively searching for products that are made responsibly and sustainably.”
For more information, visit www.unileverusa.com/brands/smartlabel/. n