April 2017

 

Issue

Insert

Handout

EDITOR’S MESSAGE

It’s All About Relationships

By Joel Schlessinger, MD

BUSINESS ADVISOR

Tick-Tock: Manage Wait

How to make waiting a more pleasant experience for patients.

By Jonathan Montoya

MARKETING MATTERS

Focus on Mobile Search for your Dermatology Practice

Know a few important aspects of mobile search to create a successful dermatology mobile search strategy.

By Naren Arulrajah with Vikas Vij

DIGITAL PRACTICE

Easing Further Down The Road: Getting Comfortable with MIPS

Part two of a three-part series on the MIPS “pick-your-pace” transition.

By Mark Kaufmann, MD

COVER FOCUS

Currents

Skin Cancer in the 21st Century: Prevention is Part of Treatment

Patients who present with AKs or skin cancers are at risk for developing new lesions. An expert discusses how this reality impacts care.

With Neal Bhatia, MD

To Attenuate the Skin Cancer Epidemic, Start Early

UV education and good SPF habits for children are essential to reversing worrisome skin cancer trends.

By Joel L. Cohen, MD, FAAD

Advancements in Skin Protection and Skin Cancer Management

Experts discuss some of the latest developments with an emphasis on implications for patient care.

By Expert Insights from DermTube.com

New Sunscreens Make a Splash in 2017

May is National Skin Care Awareness Month. Time to get up to date on sunscreen innovations.

By Denise Mann, Editor at Large

Expert Spotlight: Michael Werner

Despite passage of the SIA, no new sunscreen ingredients have been approved in the US.

FEATURE ARTICLE

Dare To Dream: A Product Development Tale

How a prominent dermatologist became an HSN sensation. (And how you can, too!)

By Denise Mann, Editor at Large

AESTHETICS MANAGEMENT

Best-in-Class At-Home Beauty Devices for Dermatologists

An experience-based assessment of a growing market segment.

By Joel Schlessinger, MD

CLINICAL FOUCS

Are We All Clear?

Understanding the safety of biologics for psoriasis in real-world settings.

By Jerry Bagel, MD

FINANCIAL PLANNER

New Rules of Crowdfunding

What you need to know about making an investment.

By Jason P. Wainscott, JD

THERAPEUTICS UPDATE

New Products

 

Contact Info

For advertising rates and opportunities:
Ali Kinnie
(917) 589-4160
akinnie@bmctoday.com

Rick Ehrlich
Associate Publisher
(609) 922-0337
rehrlich@bmctoday.com

About Practical Dermatology

Practical Dermatology is the monthly publication that provides coverage of medical care, cosmetic advancements, and practice management for clinicians in the field. With straight-forward, how-to advice from experts in various fields, we strive to enhance quality of care and improve the daily operation of dermatology practices.