May 2017

 

Issue

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EDITOR’S MESSAGE

For the record, I forgot to mention…

By Neal Bhatia, MD Chief Medical Editor

BUSINESS ADVISOR

It’s All About Culture: How to Get Staff to Care as Much as You Do

Tips to incentivize staff for better engagement and productivity.

By Bernie Magrino

MARKETING MATTERS

How to Create Content for your Dermatology Website that Converts into Results

By Naren Arulrajah with Vikas Vij

DIGITAL PRACTICE

Go Big or Go Home? Taking MIPS to The Max

Part three in a three-part series on the MIPS “pick-your-pace” transition.

By Mark Kaufmann, MD

COVER FOCUS

Currents

Acne Controversies: Perspective of a Pioneer

Acne expert James Leyden, MD weighs in on decreased antibiotic sensitivity, isotretinoin dosing, the problem with milk, and more.

With James Leyden, MD

Emerging Business Concept: The Acne Treatment Center

What if there was a practice devoted solely to the treatment of acne and acne scars?

By Steven Leon, MS, PA-C

Getting The Red Out: Expert Tips

Dermatologists share their go-to approaches for reducing facial redness in rosacea.

Physician Spotlight: Richard Odom, MD

Revelations and reflections on the pathogenesis and etiology of rosacea.

AESTHETICS MANAGEMENT

Breaking Up The Band: Targeting Cellulite

Patient selection is key to long-lasting, consistent results with Cellfina.

By Joel Cohen, MD

ONCOLOGY WATCH

A Non-Invasive 2-Gene Molecular Assay Shows Promise in Assessment of Pigmented Lesions

More studies are needed, but a non-invasive assay that identified melanoma gene expression could support clinical decision making.

By Jonathan Wolfe, MD

CLINICAL FOCUS

New Concepts in Treating Persistent Facial Redness of Rosacea

While most medical rosacea treatments previously targeted papules and pustules, new, safe medical options address persistent facial erythema.

By Joshua A. Zeichner, MD

FINANCIAL PLANNER

Are Municipal Bonds Right for You?

Do they make sense today and are they appropriate if tax rates are positioned to decline?

By Jason O’Dell, MS, CWM and Andrew Taylor, CFP

THERAPEUTICS UPDATE

New Products

 

Contact Info

For advertising rates and opportunities:
Ali Kinnie
(917) 589-4160
akinnie@bmctoday.com

Rick Ehrlich
Associate Publisher
(609) 922-0337
rehrlich@bmctoday.com

About Practical Dermatology

Practical Dermatology is the monthly publication that provides coverage of medical care, cosmetic advancements, and practice management for clinicians in the field. With straight-forward, how-to advice from experts in various fields, we strive to enhance quality of care and improve the daily operation of dermatology practices.