July 2017

 
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EDITOR’S MESSAGE

“OK…if you say so”

By Neal Bhatia, MD

LETTER TO THE EDITOR

Acne-Focused Skin Care: A Win-Win

By David S. Alkek, MD, Plano, TX

BUSINESS ADVISOR

Color Coded: Recruiting a Winning Team Based on Personality

Tips for hiring using a model to categorize key personality traits by color.

By Marie Czenko

MARKETING MATTERS

The Importance of Branding Your Dermatology Practice

By Naren Arulrajah

DIGITAL PRACTICE

Precision Medicine 101

By Mark Kaufmann, MD

RESIDENT RESOURCE CENTER

Honey for Recurrent Minor Aphthous Ulcers; Foundations for an Online Initiative

By Raagini Suresh, BS, Serena Mraz, MD and Jenny E. Murase, MD

COVER FOCUS

Currents

Psoriasis and Atopic Dermatitis: Connecting the Dots

A Growing Biologics Armamentarium for Psoriasis and Atopic Dermatitis

An overview of effective and safe treatment options that continue to come to market to target these chronic conditions.

Focusing on Patient Education in Atopic Dermatitis

Patients of all ages have atopic dermatitis, and they seek education and support from their dermatologists.

with Jeffrey Fromowitz, MD, a Q&A

Get Ready: The Biosimilars Are Here

Recent developments mean that biosimilars are finally hitting the US market.

Psoriasis Pearls

Proven tips and emerging strategies for patient care.

Physician Spotlight

The past, present and future of psoriasis treatment and management.

By Bruce Strober, MD

AESTHETICS MANAGEMENT

Caught In The Middle

Understanding how RF microneedling fits into today’s cosmetic practice.

By George J. Hruza, MD

FINANCIAL PLANNER

Wise Investing

The key to building wealth during today’s bull markets, bear markets, and corrections.

By Robert Peelman, CFP

CLINICAL FOCUS

Psoriasis Wish List

Clinical thought leaders share what they hope for to improve treatment in the future.

With Jerry Bagel, MD; Seemal R. Desai, MD, FAAD; Adam Friedman, MD, FAAD; and Gary Goldenberg, MD

THERAPEUTICS UPDATE

New Products

 

Contact Info

For advertising rates and opportunities:
Ali Kinnie
(917) 589-4160
akinnie@bmctoday.com

Rick Ehrlich
Associate Publisher
(609) 922-0337
rehrlich@bmctoday.com

About Practical Dermatology

Practical Dermatology is the monthly publication that provides coverage of medical care, cosmetic advancements, and practice management for clinicians in the field. With straight-forward, how-to advice from experts in various fields, we strive to enhance quality of care and improve the daily operation of dermatology practices.