August 2017

 

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EDITOR’S MESSAGE

Team Building – A Personal Experience

By Joel Schlessinger, MD

BUSINESS ADVISOR

Dress for Success

How to implement a dress code for your practice.

By Heather Peffley

MARKETING MATTERS

How To (and How Not To) Build Your Email List

In an era when we are all inundated with excess email, how can you convince people to subscribe to your newsletter and announcements?

By Naren Arulrajah

The Importance of Employee Engagement

The most valuable asset to your medical practice is not what you think.

By Kim Nichols, MD; Emily Anne Palmer, MA; and Shaina Gregory

Pay it Backwards

Why do women in dermatology earn only 83 percent of what men earn?

By Paul Winnington, Editorial Director

Dermatologists Are Taking Action in Their Fight Against MOC

Maintenance of Certification (MOC) continues to be a thorny topic for some medical practitioners— and that may be stating the case mildly.

By Bryan Bechtel, Special Contributor

New Medicare Cards Are Coming: Be Prepared

The Medicare Beneficiary Identifier (MBI) will replace the existing Social Security-based Health Insurance Claim Number (HICN). Here’s what you need to know.

Dear Millennial Physician

An established thought leader offers common sense and common courtesy concepts for each new generation of physicians.

By Heidi A. Waldorf, MD, FAAD

Physician Spotlight

Terrence Keaney, MD, FAAD

Making the leap to private practice in 2017

FEATURE

SRT: Innovating a Proven Treatment for Skin Cancer Treatment

Innovating upon a tried-and-true technology, an updated device is available for dermatologists to use to fight skin cancer.

By Jeffrey Fromowitz, MD, FAAD

AESTHETICS MANAGEMENT

In That Vein

Sclerotherapy pearls for today’s practice.

By Melanie Palm, MD, FAAD

ONCOLOGY WATCH

The Clinical Significance of Gene Expression Profile Testing for Melanoma

Accumulated evidence on GEP Classification suggests that it provides clinically relevant information that can influence patient management for the better.

By Jonathan Wolfe, MD, FAAD

CLINICAL FOUCS

What Is Really Going On In Psoriatic Skin?

Take a walk through the pathogenesis of psoriasis to understand how new and emerging therapies may offer benefit.

By Jerry Bagel, MD, FAAD

FINANCIAL PLANNER

Is “Offshore” Asset Protection Right for You?

What to do—and not to do—in international planning.

By David B. Mandell, JD, MBA and Jason M. O’Dell, MS, CWM

THERAPEUTICS UPDATE

New Products

New products and pharmacologic developments

 

Contact Info

For advertising rates and opportunities:
Ali Kinnie
(917) 589-4160
akinnie@bmctoday.com

Rick Ehrlich
Associate Publisher
(609) 922-0337
rehrlich@bmctoday.com

About Practical Dermatology

Practical Dermatology is the monthly publication that provides coverage of medical care, cosmetic advancements, and practice management for clinicians in the field. With straight-forward, how-to advice from experts in various fields, we strive to enhance quality of care and improve the daily operation of dermatology practices.