September 2017

 

Issue

EDITOR’S MESSAGE

We Want to Hear From You

By Paul Winnington, Editorial Director

BUSINESS ADVISOR

Full Steam Ahead: 8 Ways to Onboard Staff Successfully

Cut down on employee turnover with this comprehensive onboarding plan.

By Kim Blackwell

MARKETING MATTERS

Is Your SEO Strategy Outdated?

To optimize Google SEO, don’t design your website for Google. An expert explains the paradox and other tips for SEO now.

By Naren Arulrajah

DIGITAL PRACTICE

It’s Us Versus It

Are we entering a dermatologist-free zone?

By Mark Kaufmann

COVER FOCUS

Currents: Within Reach?

Unraveling Mysteries of Skin/Body Connections

Systemic Therapies: Pearls and Updates

Updates from the summer meeting of the AAD focused on systemic therapies used in dermatology.

By Paul Winnington, Editorial Director

It’s a Joint Venture

Removing silos that separate dermatologists from rheumatologists.

By Denise Mann, Editor-at-Large

System Check: Insights on the Skin/Body Connection

From diagnosis to treatment, there are always new revelations about the skin’s connection to the body’s other systems.

Diagnosing and Managing Hair Disorders

From loss to overgrowth, hair disorders may be associated with systemic causes.

By Daniel Chang, MBBS

Physician Spotlight: Jeffrey P. Callen, MD, FACP, FAAD, MACR

Understanding cutaneous manifestations of systemic disease

FEATURE

Painless, Non-Invasive Treatment for Non-melanoma Skin Cancer Offers Patients a Convenient Alternative

In recent years, an increasing number of clinicians and patients have opted for treatment with an advanced form of radiation called electronic brachytherapy (eBx).

By David Berman, MD

AESTHETICS MANAGEMENT

It’s Complicated

One surgeon discusses why you should embrace complications.

By Joe Niamtu, III, DMD, FAAC

ONCOLOGY WATCH

Total Body Skin Exams: Don’t Abandon Them

Lesion-directed exams may save time, but is the limited temporal savings worth it?

By Jonathan Wolfe, MD, FAAD

CLINICAL FOUCS

Triple Threat

In defense of the Aron Regimen for resistant atopic dermatitis.

By Peter A. Lio, MD

FINANCIAL PLANNER

Reduce Your Life Insurance Costs

You “refi” your mortgage when rates go down. Here are seven reasons to do the same for your life insurance.

By David B. Mandell, JD, MBA and Jason M. O’Dell, MS
 

Contact Info

For advertising rates and opportunities:
Ali Kinnie
(917) 589-4160
akinnie@bmctoday.com

Rick Ehrlich
Associate Publisher
(609) 922-0337
rehrlich@bmctoday.com

About Practical Dermatology

Practical Dermatology is the monthly publication that provides coverage of medical care, cosmetic advancements, and practice management for clinicians in the field. With straight-forward, how-to advice from experts in various fields, we strive to enhance quality of care and improve the daily operation of dermatology practices.