November 2017

 

Issue

EDITOR’S MESSAGE

Just Take a Knee and Sit this One Out

By Neal Bhatia, MD

LETTERS TO THE EDITOR

Letters to the Editor

MARKETING MATTERS

Effectively Market Your New Medical Device

The purchase of a new laser or other device can be an effective marketing tool, if you present it the right way.

By Naren Arulrajah

BUSINESS ADVISOR

The Whole Experience: 10 Tips for Increasing Surgical Conversion Rates

How to develop practice-wide systems and processes to help deliver a unique and patient-centric experience to up conversion from consult to procedure.

By Launa Hankins

RESIDENT RESOURCE CENTER

Sclerodermoid Reaction Due to Injection of Fish Oil

By Jesse I. Payton, BS, Adam Blechman, MD, Mary Eid, MD and Barrett J. Zlotoff,MD

COVER FOCUS

Currents

Aesthetic developments herald the dawn of a new age of rejuvenation.

Head-to-Toe Aesthetic Innovations

Get caught up on the latest approaches to cosmetic dermatology.

Guiding Patients to Good Skincare

A skincare pyramid offers physicians a tool to engage and educate patients about anti-aging skincare options from prevention to reversal.

With Mona Gohara, MD

Eliminating the Fear Factor with Novel Neuromodulators

Innovators seek to stand out from the crowd.

By Denise Mann, Editor-at-Large

The Women’s Dermatologic Society Takes Manhattan

WDS leaders educate the media on at-home beauty devices, pigment disorders, and more.

By Denise Mann, Editor-at-Large

PRP: Assessing Its Safety and Efficacy

As use of platelet-rich plasma grows in popularity, a dermatologist undertakes a review of the current evidence.

By Daniel Chang, MBBS

Physician Spotlight: Ellen Marmur, MD

Perspectives on head-to-toe beauty.

FEATURE

Prescriber, Beware: Understanding and Protecting Drug Compounding

Compounding has been an integral part of the specialty, but changing regulations and new players may converge to bring change.

By Paul Winnington, Editorial Director

A Highly Effective Topical Compounded Medication for the Treatment of Cutaneous Warts

A compounded formulation with an adhesive vehicle shows promise for one of the most common and frustrating conditions to treat in dermatology.

By Steven Leon MS, PA-C and Gennady Rubinstein, MD, FAAD

SDPA CORNER

The SDPA Diplomate Fellowship: Standardizing Education and Raising the Bar

The SDPA has launched the Diplomate Fellowship, the premier training program for dermatology PAs.

By Amber Blair, PA-C, and Kristin Rygg, PA-C

AESTHETICS MANAGEMENT

Three’s the Charm

Expert injectors discuss the promise and perils of Botox Cosmetic’s third nod.

By Joel Schlessinger, MD, Section Editor

CLINICAL FOCUS

Periocular Sunscreen Use: An Essential Skincare Element

Five to 10 percent of all nonmelanoma skin cancers occur around the eyes. Use of sunscreens in this area is essential.

By Julie A. Woodward, MD

FINANCIAL PLANNER

Improving Your After-Tax Financial Efficiency

Two strategies for recapturing dollars left on the table.

By Carole C. Foos, CPA and David B. Mandell, JD, MBA

THERAPEUTICS UPDATE

New Products and Therapeutics Focus: Hair and Nails

New products and pharmacologic developments

 

Contact Info

For advertising rates and opportunities:
Ali Kinnie
(917) 589-4160
akinnie@bmctoday.com

Rick Ehrlich
Associate Publisher
(609) 922-0337
rehrlich@bmctoday.com

About Practical Dermatology

Practical Dermatology is the monthly publication that provides coverage of medical care, cosmetic advancements, and practice management for clinicians in the field. With straight-forward, how-to advice from experts in various fields, we strive to enhance quality of care and improve the daily operation of dermatology practices.