December 2017

 

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Supplement

EDITOR’S MESSAGE

Keeping Our Eyes on the Prize

By Mark D. Kaufmann, MD, Guest Editorialist

BUSINESS ADVISOR

How to Assess New Practice Talent

Apply these five advanced recruiting tactics to ensure you hired the right person.

By Marie Czenko

MARKETING MATTERS

Build Your Dermatology Practice with Referral Marketing

If you are not making a deliberate effort to manage your referral network, you could be inviting problems and overlooking opportunities.

By Naren Arulrajah

RESIDENT RESOURCE CENTER

Word of Mouth: Which Review Sites Carry the Most Weight?

By David Evans, PhD, MBA

COVER FOCUS

Dermatology in the Cross Hairs of Private Equity and Greed

A critical assessment of the state of dermatology, after a New York Times expose.

By Joel Schlessinger, MD

Therapeutics Update: Notable Approvals in 2017

A look at the newest additions to the medicine chest.

The Year in Aesthetics

A look at innovations and approvals in cosmetic dermatology in 2017.

5 Tech Trends Your Dermatology Practice Can Leverage Today

Dermatologists who review leading and upcoming trends can stay ahead of the curve.

By Robin Ntoh

Make Some Noise: Advocating for Access

DCAN seeks to improve access to dermatologic treatments.

With Adam Friedman, MD

FEATURE

Following Autoimmune Diseases Through Patient Interactive Diaries: Continuous Quality Improvement

By Katelyn M. Updyke, BS; Brittany Urso, BS; Haider Ali, BS; Ian Brooks, PhD; Vernon Burton, PhD; Robert P. Dellavalle, MD, PhD, MSPH; and James A. Solomon, MD, PhD

CLINICAL FOCUS

Improving Therapeutic Outcomes for Acne Patients Using Topical Medications

Four pearls for making today’s acne therapies work for your patients.

By Joshua Zeichner, MD

AESTHETICS MANAGEMENT

CSF After Dark

What happens in Vegas stays in Vegas. Or does it?

By Joel Schlessinger, MD, Section Editor

FINANCIAL PLANNER

Time in the Market: More Important Than Timing the Market

By Jason M. O’Dell, MS, CWM and Adam Braunscheidel, CFP®

THERAPEUTICS UPDATE

New Products

Therapeutics Focus: Cosmeceuticals

New products and pharmacologic developments

@PRACTICAL_DERM

@PRACTICAL_DERM

Your Destination for the Latest Developments in #Dermatology in Print and Online

 

Contact Info

For advertising rates and opportunities:
Ali Kinnie
(917) 589-4160
akinnie@bmctoday.com

Rick Ehrlich
Associate Publisher
(609) 922-0337
rehrlich@bmctoday.com

About Practical Dermatology

Practical Dermatology is the monthly publication that provides coverage of medical care, cosmetic advancements, and practice management for clinicians in the field. With straight-forward, how-to advice from experts in various fields, we strive to enhance quality of care and improve the daily operation of dermatology practices.