January 2018

 

Issue

EDITOR’S MESSAGE

Alexa, Play Dermatology News

By Paul Winnington, Editorial Director

BUSINESS ADVISOR

Myth Busters: Taking the Mystery Out of Online Directories

If you aren’t managing your directory listings, someone else is. Learn how to take control of your information or online presence.

By Heather Peffley and Amy Klink

DIGITAL PRACTICE

Alexa, Re-order My Retin-A STAT

And other digital practice headlines we may see in 2018.

By Mark Kaufmann, MD

MARKETING MATTERS

Position Your Dermatology Practice for Pinterest Success

Understand the unique Pinterest audience and tailor your materials accordingly.

By Naren Arulrajah

RESIDENT RESOURCE CENTER

Misdemeanors of Monetizing Social Media

Attention, Please! Why Dermatologists Need to Confront Burnout

Raising awareness of the problem is essential to finding a solution.

By Andrea Murina, MD

Just One More Thing

One more thing can be a nuisance...or an opportunity to make a difference.

By Lisa Swanson, MD, FAAD

Five Ways to Turn Burnout into an Opportunity

A physician burnout coach offers real-life suggestions to confronting burnout.

With Dike Drummond, MD

Enjoyable By Design

Working in a properly designed space is one way to reduce stress and bring more enjoyment to daily practice.

By Terrence Keaney, MD and Lina Naga, MD

Physician Spotlight: J. Matthew Knight, MD, FAAD

Dermatologists must act now to extinguish burnout or risk dire consequences.

FEATURE

Care for Skin of Color: Hope on the Horizon

Experts address new and emerging options to treat a growing patient population in the US.

Practical Dermatology® Magazine Recognizes Top Content

Here’s the most popular content from Practical Dermatology® brands online.

AESTHETICS MANAGEMENT

Avoiding Laser and Energy-Based Device Complications

Knowing how to avoid and effectively manage potential complications is key to success.

By David J. Goldberg, MD, JD

CLINICAL FOCUS

Stirring the Pot: Cannabinoids and Atopic Dermatitis

Cannabinoids are a diverse group of compounds that may hold significant therapeutic capabilities applicable to many areas of medicine, including dermatology.

By Michael Shalaby, Helena Yardley, PhD, and Peter A. Lio, MD

FINANCIAL PLANNER

Choosing or Evaluating Investment Advisors

Tips to help you make the best choice.

By Jason M. O’Dell, MS, CWM and Andrew Taylor, CFP

THERAPEUTICS UPDATE

New Products and Devices

New products and pharmacologic developments

@PRACTICAL_DERM

@PRACTICAL_DERM

Your Destination for the Latest Developments in #Dermatology in Print and Online

 

Contact Info

For advertising rates and opportunities:
Ali Kinnie
(917) 589-4160
akinnie@bmctoday.com

Rick Ehrlich
Associate Publisher
(609) 922-0337
rehrlich@bmctoday.com

About Practical Dermatology

Practical Dermatology is the monthly publication that provides coverage of medical care, cosmetic advancements, and practice management for clinicians in the field. With straight-forward, how-to advice from experts in various fields, we strive to enhance quality of care and improve the daily operation of dermatology practices.