February 2018




“Come Together…”

By Neal Bhatia, MD,

Digital Practice

Can Skincare Be Smarter Than Dermatologists?

Smart skincare products shine at CES 2018. But how good are the latest gadgets?

By Mark Kaufmann, MD

Business Advisor

Visitation Rights

Tips for getting the most out of an onsite visit to a colleague’s practice.

By Allan Walker

Marketing Matters

Content Marketing for Dermatologists

A mix of time-sensitive and evergreen content is best to optimize engagement.

By Naren Arulrajah

Resident Resource Center

A Case of Pityriasis Lichenoides; Low-Tech/High-Yield Tech Solutions

Case Report: A 61-year-old man with Pityriasis Lichenoides

By Georgette Hattier, BS, Sarah Beggs, MD, and Elizabeth Jones, MD

Cover Focus

Currents: Win the Adherence Game: Don’t Leave Patient Outcomes to Chance

Don't leave patient outcomes to chance

A Handout to Optimize Post-Surgical Outcomes

Proper wound care helps avoid acute and long-term complications. Patient education and a comprehensive handout can help.

By Adam M. Rotunda, MD, FACMS

Mind Your Mannerisms

Body language can have a lot to do with establishing rapport and trust and supporting long-term adherence.

Physician Spotlight: Steven R. Feldman, MD, PhD

The new thinking on improving adherence in dermatology.


Acne Scars: Optimizing Treatment with Devices and Combinations

Multiple factors affect the selection of a treatment for acne scars. Best outcomes are possible with a combination of approaches.

By Daniel Chang, MBBS

Aesthetics Management

Coral Reefs Under Siege: Is Sunscreen to Blame?

What the science says about the effects of sunscreens on marine life.

By Matthew J. Zirwas, MD

Oncology Watch

New NMSC Guidelines Highlight Options and Need for More Research

The latest guidelines of care for SCC and BCC endorse the standard of care and show we need additional, high-quality research into non-surgical options.

By Jonathan Wolfe, MD

Clinical Focus

It’s Time to Get Serious About Scalp Psoriasis Treatment

Largely due to adherence issues, topical treatments don’t work for many scalp psoriasis patients.

By Jerry Bagel, MD, FAAD

Financial Planner

How to Protect Against Malpractice Liability

Take proper steps to protect yourself.

By David B. Mandell, JD, MBA

Therapeutics Update

New Products

New Products and Pharmacologic Developments




Contact Info

For advertising rates and opportunities:
Rick Ehrlich
Group Publisher
(609) 922-0337

About Practical Dermatology

Practical Dermatology is the monthly publication that provides coverage of medical care, cosmetic advancements, and practice management for clinicians in the field. With straight-forward, how-to advice from experts in various fields, we strive to enhance quality of care and improve the daily operation of dermatology practices.