Therapeutics Focus: OTC Skincare


Obagi Medical launches SUZANOBAGIMD Product Line

Obagi Medical launched the SUZANOBAGIMD product line that is scientifically formulated to cleanse dirt and other impurities while defending against UV rays and rejuvenating the skin. Dr. Suzan Obagi partnered with Obagi Medical to scientifically formulate the perfect balance of clinically studied ingredients, antioxidants, and naturally derived compounds to help provide consumers with healthier-looking, more radiant skin, while remaining hypoallergenic and free of parabens, synthetic fragrances and dyes.

“We are thrilled to collaborate with Dr. Suzan Obagi, renowned cosmetic surgeon and dermatologist, to introduce a proprietary formulated skincare line that addresses the signs of skin aging for all skin types, while remaining free of harsh ingredients,” said Jaime Castle, President of Obagi Medical. “This new line builds upon Obagi Medical’s continued legacy of healthy skin to provide an effortless customizable, three-step process to cleanse, protect and renew skin to keep it looking and feeling its best.”

Products in the SUZANOBAGIMD line are comprised of powerful ingredients, such as retinaldehyde and polyhydroxy acids, that the company says were thoughtfully selected for their effectiveness and tolerability, making the formulas ideal for all skin types, including sensitive skin. The products treat a wide range of skin concerns and types, including the appearance of photoaging, rough or lackluster skin, and delicate or sensitive skin. The full line has been dermatologist tested and includes, Foaming Cleanser, Balancing Toner, Acne Cleansing Wipes, Cleansing Wipes, Soothing Complex Broad Spectrum SPF 25, Intensive Daily Repair (IDR), and Retivance Skin Rejuvenating Complex. All products from the SUZANOBAGIMD line can be used together or integrated with other Obagi® systems or products.

“Obagi has always been revered as the gold standard within the industry of clinical skincare, so with our shared philosophies, it seemed a natural collaboration,” said Suzan Obagi, MD, Associate Professor of Dermatology and Plastic Surgery at the University of Pittsburgh Medical Center (UPMC), Director of the UPMC Cosmetic Surgery & Skin Health Center and 2018 President of the American Academy of Cosmetic Surgery. “We are very excited to finally launch the SUZANOBAGIMD line, which was designed with the modern patient in mind. We put much of our focus on sourcing high quality, powerful ingredients to create safe and gentle formulations without compromising efficacy.”

The SUZANOBAGIMD line is available exclusively through Obagi Medical and can be purchased through skin care providers. To learn more, visit

Dove Launches DermaSeries Product Line for Dry Skin; Companion Campaign

Dove introduced new Dove DermaSeries, a completely hypoallergenic and fragrance-free range of cleansers and lotions formulated especially for the driest skin, they say. The new range covers everything a dry skin sufferer could need—from a non-foaming and milky face wash that works to nourish visibly dry skin, to an intensive balm for instant, on-the-spot relief that also helps repair dry skin long-term.

Dove says it pioneered the mild cleansing revolution 60 years ago, and new DermaSeries builds upon that foundation with a focus on three factors:

  • Use of only the mildest skin cleansers
  • Focus on replenishment of skin-natural lipids
  • Luxurious textures that are a pleasure to use

These moisturizers help seal skin’s moisture, as well as activate PPAR’s (a protein found in skin) to replenish skin lipids and improve the quality of skin’s outermost layer.

Watch Now

Patient Education: The Role of Cosmeceuticals in a Skincare Regimen

Amy Forman Taub, MD talks to DermTube Journal Club host Nancy Samolitis, MD about what cosmeceuticals are and how she educates her patients to help them make the best choices. She explains the importance of tailoring recommendations to each individual patient based on their needs, skin type, and preferences. Dr. Taub also discusses her own experience in helping to develop a
cosmeceutical for hair.

Watch the full video at

A companion campaign—Make Peace with Dry Skin—invites all consumers to share their personal journeys to skin confidence. As part of the Make Peace with Dry Skin campaign, Dove DermaSeries is building an Instagram community—@InOurOwnSkin—dedicated to changing the conversation around what it means to live with a skin condition, while creating a place of support and daily inspiration for all. The page will feature inspiring stories of people who are redefining what it means to live with a skin condition, sharing the confidence that they feel in their own skin.

Anyone with any type of skin condition can participate and share their story by visiting and creating their own #InMyOwnSkin image. The page will feature inspiring stories of people who are redefining what it means to live with a skin condition, sharing the confidence that they feel in their own skin.

Patients can see the Dove DermaSeries Make Peace with Dry Skin portraits and stories by visiting

Dove DermaSeries is now available at Target, CVS, mass food and drug retailers nationwide and

Prestige Beauty Industry Grows to $17.7B

The US prestige beauty industry reached $17.7 billion in 2017, a six percent increase over 2016, according to global information company The NPD Group. The skincare category led in growth with a nine percent increase in sales that contributed 45 percent of the industry’s total gains. Makeup followed with a six percent increase in sales, and fragrance closed the year up four percent.

After several years of soft performance, skincare was revitalized in 2017. Reaching $5.6 billion in sales, growth has stemmed from smaller segments including masks (+32 percent), facial exfoliators (+12 percent) and cleansers (+6 percent), and other face products (+39 percent) which, among other items, includes emerging formats, essences, and facial sprays. Larger segments such as facial moisturizers (+7 percent), skincare’s largest by dollar volume, and age specialists (+7 percent) also fared well in 2017. The body, sun, and hair care segments of skincare all experienced growth as well.   

Makeup remains beauty’s largest category, although the growth rate slowed in 2017. It brought in $8.1 billion in 2017.


Contact Info

For advertising rates and opportunities:
Ali Kinnie
(917) 589-4160

Rick Ehrlich
Associate Publisher
(609) 922-0337

About Practical Dermatology

Practical Dermatology is the monthly publication that provides coverage of medical care, cosmetic advancements, and practice management for clinicians in the field. With straight-forward, how-to advice from experts in various fields, we strive to enhance quality of care and improve the daily operation of dermatology practices.