March 2018

 

Issue

EDITOR’S MESSAGE

Goal Setting

By Joel Schlessinger, MD, Chief Cosmetic Surgery Editor

BUSINESS ADVISOR

Professionalism in the Workplace: Tips for Managers

Maintaining the highest possible level of professionalism can help new and seasoned managers navigate challenges and position themselves to take advantage of additional opportunities.

By Kellie Wynne

DIGITAL PRACTICE

As New Jersey Goes, So Goes the Nation?

New Jersey’s doctor gift ban may be the tip of the iceberg.

By Mark Kaufmann, MD

MARKETING MATTERS

How to Optimize Local Search

To make the most of search marketing, you need locally targeted search engine optimization (SEO).

By Naren Arulrajah

Introducing…the Millennial Patient

Get ready to snap and gram, and prepare to build a lifelong relationship.

By Nancy Samolitis, MD

Get More of the Patients You Want

How to use micro-targeted digital marketing to grow your practice.

By Christian Rodgers

Expectations: Put it in Writing

Patients who have clear expectations and understand their role in their care and treatment are more engaged, more compliant, and are more likely to have better outcomes. It helps to get it in writing.

By Adam M. Rotunda, MD, FAAD, FACMS

Optimizing Wound Healing for Cosmetic and Medical Dermatologic Procedures

Among the options for wound management is hypochlorous acid, a broad-action antimicrobial and anti-inflammatory agent.

By Ashish Bhatia, MD; Jeffrey Hsu, MD; Todd Schlesinger, MD; and Robert Weiss, MD

What’s Next in Aesthetic Medicine?

Insights on the future of cosmetic care from DermTube.com.

Flower Power: Inside Growing Interest in Topical Botanicals

Botanicals are cropping up in growing numbers of skincare products. Are you ready to field patient questions?

By Denise Mann

Physician Spotlight: Jody Comstock, MD, PhD

Exploring the role of physician assistants in cosmetic dermatology.

SDPA CORNER

A Review of Incident to Services

In order to ensure correct billing—and reimbursements—it is important to understand incident to policies.

By Jennifer Winter, MS, PA-C

AESTHETICS MANAGEMENT

Getting Even: Pigment is the New Wrinkle

As skin of color patients proliferate, demand for pigment treatments will soar.

With Michael H. Gold, MD

CLINICAL FOCUS

The Return of Patient-Centered Acne Care

With acne, it’s not always the “what” that’s most critical, it’s often the “how.”

By Elizabeth Kiracofe, MD

FINANCIAL PLANNER

The Tax Cuts and Jobs Act: What You Need to Know

An overview of changes that may impact dermatologists and their practices.

By Carole C. Foos, CPA and David B. Mandell, JD, MBA

THERAPEUTICS UPDATE

Theraputics Update

New products and pharmacologic developments

@PRACTICAL_DERM

@PRACTICAL_DERM

Your Destination for the Latest Developments in #Dermatology in Print and Online

 

Contact Info

For advertising rates and opportunities:
Ali Kinnie
(917) 589-4160
akinnie@bmctoday.com

Rick Ehrlich
Associate Publisher
(609) 922-0337
rehrlich@bmctoday.com

About Practical Dermatology

Practical Dermatology is the monthly publication that provides coverage of medical care, cosmetic advancements, and practice management for clinicians in the field. With straight-forward, how-to advice from experts in various fields, we strive to enhance quality of care and improve the daily operation of dermatology practices.