March 2018
Issue
NEWS
Recent Developments
BUSINESS ADVISOR
Professionalism in the Workplace: Tips for Managers
Maintaining the highest possible level of professionalism can help new and seasoned managers navigate challenges and position themselves to take advantage of additional opportunities.
By Kellie Wynne
DIGITAL PRACTICE
As New Jersey Goes, So Goes the Nation?
New Jersey’s doctor gift ban may be the tip of the iceberg.
By Mark Kaufmann, MD
MARKETING MATTERS
How to Optimize Local Search
To make the most of search marketing, you need locally targeted search engine optimization (SEO).
By Naren Arulrajah
RESIDENT RESOURCE CENTER
Diagnosing Zika; Aspire Higher Scholarship Program; Call for Abstracts
Introducing…the Millennial Patient
Get ready to snap and gram, and prepare to build a lifelong relationship.
By Nancy Samolitis, MD
Get More of the Patients You Want
How to use micro-targeted digital marketing to grow your practice.
By Christian Rodgers
Expectations: Put it in Writing
Patients who have clear expectations and understand their role in their care and treatment are more engaged, more compliant, and are more likely to have better outcomes. It helps to get it in writing.
By Adam M. Rotunda, MD, FAAD, FACMS
Optimizing Wound Healing for Cosmetic and Medical Dermatologic Procedures
Among the options for wound management is hypochlorous acid, a broad-action antimicrobial and anti-inflammatory agent.
By Ashish Bhatia, MD; Jeffrey Hsu, MD; Todd Schlesinger, MD; and Robert Weiss, MD
What’s Next in Aesthetic Medicine?
Insights on the future of cosmetic care from DermTube.com.
Flower Power: Inside Growing Interest in Topical Botanicals
Botanicals are cropping up in growing numbers of skincare products. Are you ready to field patient questions?
By Denise Mann
Physician Spotlight: Jody Comstock, MD, PhD
Exploring the role of physician assistants in cosmetic dermatology.
SDPA CORNER
A Review of Incident to Services
In order to ensure correct billing—and reimbursements—it is important to understand incident to policies.
By Jennifer Winter, MS, PA-C
AESTHETICS MANAGEMENT
Getting Even: Pigment is the New Wrinkle
As skin of color patients proliferate, demand for pigment treatments will soar.
With Michael H. Gold, MD
CLINICAL FOCUS
The Return of Patient-Centered Acne Care
With acne, it’s not always the “what” that’s most critical, it’s often the “how.”
By Elizabeth Kiracofe, MD
FINANCIAL PLANNER
The Tax Cuts and Jobs Act: What You Need to Know
An overview of changes that may impact dermatologists and their practices.
By Carole C. Foos, CPA and David B. Mandell, JD, MBA
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