October 2018

 

Issue

DIGITAL PRACTICE

Paying Across the Miles: Telehealth Reimbursement and the Dermatology Access Gap

Consistent reimbursement for telemedicine will improve access to care in rural areas.

By Mark Kaufmann, MD

BUSINESS ADVISOR

Achieving Success in Practice

Do you know the 10 characteristics of a thriving practice?

By Matt Moskowitz

MARKETING MATTERS

Create an Effective Dermatology Newsletter to Improve Your Client Reach

Email newsletters can create a more personal and deeper bond between your dermatology practice and current or potential clients.

By Naren Arulrajah

RESIDENT RESOURCE CENTER

Case Report: DRESS; NYU School of Medicine’s Free Degree Initiative; Call for Cases

By Matthew S. Reedy, MD; and Stephanie Kuschel, BA

The Shape of the Contouring Market: Expert Tips on Energy-based Body Treatments

Experienced clinicians weigh in on their approach to identifying, educating, and treating patients for body contouring.

With Tina S. Alster, MD; Jeanine B. Downie, MD; Michael Gold, MD; Arisa Ortiz, MD; Nazanin Saedi, MD; and Neil Sadick, MD

PRP: What Dermatologists Should Know

Long used in orthopedic medicine and made popular on social media, PRP has science to support its use in dermatology.

By Charles E. Crutchfield, III, MD and Neil Shah, MD

5 Missed Revenue Opportunities in Selling Skincare in Your Practice

Most practices leave revenue on the table by making common skincare sales mistakes.

By Mara L. Shorr, BS, CAC II – XIII and Jay A. Shorr, BA, CAC I – XIII

Event Marketing: Strategies to Spotlight Your Practice and Cosmetic Services

The notion of hosting an event can be overwhelming, but many practices find the endeavor worthwhile. Ahead are tips for success—and a word of caution.

With Kim Nichols, MD; Suneel Chilukuri, MD; Gary Goldenberg, MD; Todd Schlesinger, MD; H. L. Greenberg, MD, and Joel Schlessinger, MD

An Expanding Toolbox: Items to Improve Your Cosmetic Practice

Experts describe some of their favorite new implements to support patient care.

It’s Not Raining Men: The Reality of Male Aesthetics

Before you adjust your brand to attract more men, a student of human behavior pontificates on the paucity of male cosmetic patients.

By Steven H. Dayan, MD, FACS

Physician Spotlight: Dendy Engelman, MD

Today’s minimally invasive procedures deliver big results. A specialist discusses what’s possible.

FEATURE

How Outsourcing Services Can Benefit Your Practice: Considerations for a Busy Practice

Credentialing can be a tedious, time-consuming process. Outsourcing to someone with expertise can help.

By Kim Campbell

AESTHETICS MANAGEMENT

Controversies to Take Center Stage at CSF

A new venue and new speakers—and a fous on hot topics—will be part of CSF 2018.

By Joel Schlessinger, MD

ONCOLOGY WATCH

Update on Non-invasive Gene Expression Testing for Melanoma

A simple patch-style test may help support the need to biopsy suspicious lesions.

By Jonathan Wolfe, MD

SDPA CORNER

What Do PAs Bring to the Table?

Up to half of dermatologists in the US work with a PA or NP. Here’s what to know about PAs and their role in practice.

By Jennifer Winter, MPAS, PA-C

CLINICAL FOCUS

First, Do No Harm

Weighing the data on Cimzia during pregnancy and lactation.

By Jerry Bagel, MD, FAAD

FINANCIAL PLANNER

Where are You Getting Your Asset Protection Advice?

Your CPA may be mistaken.

By David B. Mandell, JD, MBA; and Carole Foos, CPA
 

Contact Info

For advertising rates and opportunities:
Ali Kinnie
(917) 589-4160
akinnie@bmctoday.com

Rick Ehrlich
Associate Publisher
(609) 922-0337
rehrlich@bmctoday.com

About Practical Dermatology

Practical Dermatology is the monthly publication that provides coverage of medical care, cosmetic advancements, and practice management for clinicians in the field. With straight-forward, how-to advice from experts in various fields, we strive to enhance quality of care and improve the daily operation of dermatology practices.