Vitiligo Working Group Launches Public Awareness Campaign

Thursday, March 03, 2016 | Skin of Color

The Vitiligo Working Group is drawing attention to the many faces of vitiligo with a new public awareness campaign.  This initiative rolls out at the 74th Annual Meeting of the American Academy of Dermatology (AAD) in Washington, DC.

Called Step Up For Vitiligo, the campaign is built around an educational video called “Vitiligo: Truth, Hope and Change” that features a wide range of vitiligo patients of many different races, ethnicities, skin types, and ages.

The new video will be shown at a vitiligo symposium at the AAD Annual Meeting. As part of the video premiere, the longer form of the video will also be shared with fellow dermatologists at the annual meetings of the VWG and the Skin of Color Society. 

Following the rollout of the videos, a multi-platform social media campaign will kick off on Twitter and Facebook. Leading up to World Vitiligo Day on June 25, vitiligo experts from the VWG will engage with their communities and local media to help heighten awareness and understanding of a disease that affects nearly 70 million people across the world.

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