CVS Pharmacy, the retail division of CVS Health, is rolling out a new multi-platform Long Live Skin campaign to increase awareness about skin health, sun safety and proper skincare.
The Long Live Skin Campaign kicks off today online and across CVS Pharmacy social handles with a video where women share "advice to their younger self." The women offered their guidance on a variety of life topics including love, loss, courage, and embracing both inner and outer beauty. The campaign was designed to inspire advice sharing across generations of women and will also include shorter videos that focus on skincare and beauty routines.
The campaign will start by focusing on proper sun safety during May, which is Skin Cancer Awareness Month. The campaign will continue throughout the summer and will include in-store signage with information and tips on sun protection and skincare, additional videos with skincare advice shared via social, digital and radio, as well as special weekly ExtraCare offers on skincare, sun care and more.
CVS Pharmacy and Johnson & Johnson have partnered with the American Cancer Society to create exclusive content for in store signage, cvs.com and the CVS Pharmacy circular. CVS Pharmacy Beauty Consultants will share the information and tips on the importance of proper sun care and skin health with customers. Johnson & Johnson will donate $1 for every Neutrogena or Aveeno product with SPF 15 or higher purchased from June 18-24 to the American Cancer Society to help prevent skin cancer.
The Long Live Skin campaign is also supported by other initiatives focused on healthy skincare and the importance of sun protection:
CVS Pharmacy is the only national retailer to remove all sun care products with SPF lower than 15 from shelves, and has added more than 30 new SPF+/broad spectrum products that either meet or exceed FDA standards.
By the end of 2019, all parabens, phthalates and formaldehyde donors in beauty and personal care products within the CVS Health, Beauty 360, Essence of Beauty, Promise Organic and Blade store brand product lines will be removed.
CVS Pharmacy is launching a new Skin Solution section in the pharmacy checkout in 4,000+ stores on June 25 with education and dermatologist-recommended products for top chronic/episodic skin conditions like acne, rosacea, scarring, rashes, sunburn and more.