NFL analyst and philanthropist Deion Sanders, the only athlete to play in both the Super Bowl™ and World Series™, is the new brand ambassador for BOTOX® Cosmetic.
Allergan also released two videos featuring Sanders sharing how he addressed his moderate to severe frown lines and crow’s feet with BOTOX® Cosmetic and showing men everywhere how the treatment may be right for them as well.
“I’ve always taken pride in my appearance. Turning 50 prompted me to take an honest look in the mirror. When I did, I noticed lines between my brows and in the corners of my eyes - and that’s just not Prime,” says Sanders in a news release. “So that’s why I’m telling men that if they’re like me, and don’t like seeing frown lines and crow’s feet, they should talk to a doctor. I did, and with his help, made the choice to get treated with BOTOX® Cosmetic.”
And Sanders isn’t the only man prioritizing his appearance. The male aesthetic market has seen steady, but quiet growth, with more men choosing treatment. Allergan’s partnership with Sanders is the culmination of the company’s mission to get men talking about aesthetics.
“We know the male aesthetic market is an area of great opportunity, but despite the increasing demand, there is a lack of open dialogue among men about aesthetic treatments and concerns,” says David Moatazedi, Senior Vice President, US Medical Aesthetics. “Deion Sanders is the perfect partner to help us reach and mobilize men. He shares our philosophy that it’s acceptable for a man to invest in his appearance and has the confidence to ignite this important, and long overdue, conversation.”