Allergan is launching the next generation of its U.S.-based Brilliant Distinctions® program.
The new offering incorporates digital innovation to enhance the consumer experience and drive increased member engagement. In addition, Brilliant Distinctions® is also expanding to include CoolSculpting® in the body treatments category.
In the facial aesthetics category, the program provides savings to patients for loyalty and frequency of treatments and products, such as BOTOX® Cosmetic (onabotulinumtoxinA), the JUVÉDERM® Collection of Fillers, the SkinMedica® cosmetic skincare line, and Latisse® (bimatoprost ophthalmic solution) 0.03%.
The re-launch also marks the rollout of an e-commerce platform, Brilliant ConnectionsTM, which allows patients to purchase SkinMedica® products online whenever and wherever they want. Through Brilliant ConnectionsTM users will also earn Brilliant Distinctions® savings and have the option to enroll in a subscription service to automatically replenish products as needed.
Upgraded features of the Brilliant Distinctions® program include:
- Updated mobile app makes earning and tracking points easy and allows members to shop for SkinMedica® products through participating providers - anytime, anywhere
- New tiered system assigns consumers Silver, Gold, or Diamond status based on activity
- Generous expiration period means points stay valid longer and are easier to redeem at participating doctors' offices
- User-friendly online dashboard displays a comprehensive overview of earnings and current point totals