Dove is rolling out NEW Dove DermaSeries, a completely hypoallergenic and fragrance-free range of cleansers and lotions formulated especially for the driest skin.
A companion campaign -- Make peace with dry skin campaign -- invites all comers to share their personal journeys to skin confidence. Anyone with any type of skin condition can participate and share their story by visiting Dove.com/InMyOwnSkin and creating their own #InMyOwnSkin image. The page will feature inspiring stories of people who are redefining what it means to live with a skin condition, sharing the confidence that they feel in their own skin.
Dove DermaSeries is now available at Target, CVS, mass food and drug retailers nationwide and Amazon.com.