DermTopic: Practice Management

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Maximize the marketing benefits of new dermatology devices

New equipment and devices can mean new patients pouring through the doors of your dermatology office – but only if you…

Ekwa Marketing/

Keeping Our Eyes on the Prize

Most of us have likely tested the waters of the Quality Payment Program (QPP) and, at the very least, will avoid a f…

Mark D. Kaufmann, MD, Guest Editorialist

Recent Developments

Parent-supplied Photos May Allow Pediatric Derms to Make Virtual Diagnoses Parent-supplied photos taken via smartphon…

How to Assess New Practice Talent

The enduring success of a practice relies on the talent of its providers and support staff, both as a team and as indivi…

Marie Czenko

Build Your Dermatology Practice with Referral Marketing

A strong referral network is the lifeblood of many medical specialties. However, it is something that many dermatologist…

Naren Arulrajah

Word of Mouth: Which Review Sites Carry the Most Weight?

“If you are starting out or starting over, you will soon realize that online reviews matter … a lot,”…

David Evans, PhD, MBA

Dermatology in the Cross Hairs of Private Equity and Greed

The recent New York Times piece on skin cancer, entitled, “Skin cancers rise, along with questionable treatments&r…

Joel Schlessinger, MD

The Year in Aesthetics

Top aesthetic dermatologists share what they think the most significant innovation of the last year in dermatology was a…


Contact Info

For advertising rates and opportunities:
Ali Kinnie
(917) 589-4160

Rick Ehrlich
Associate Publisher
(609) 922-0337

About Practical Dermatology

Practical Dermatology is the monthly publication that provides coverage of medical care, cosmetic advancements, and practice management for clinicians in the field. With straight-forward, how-to advice from experts in various fields, we strive to enhance quality of care and improve the daily operation of dermatology practices.