DermTopic: Practice Management

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How to increase engagement on your practice Facebook page

There are standard, contemporary and emerging ways to add more excitement to your Facebook network. As a digital markete…

Ekwa Marketing/ekwa.com

Ekwa Marketing Launches Affiliate Program, Offers Residual I…

Ekwa Marketing has launched its unique Ekwa Affiliate Program. Medical associations can simply place an online link…

Five Tips for Long-Term Success

In the “Dear New Resident” section in the Resident Resource Center June 2018, proper attribution was not…

Andrew Krakowski, MD

Overcoming Adherence Challenges in the Management of Teen Ac…

Adherence to treatment regimens is a significant problem across all of dermatology, and it can be especially pronounced …

Andrew C. Krakowski, MD, FAAD

Best practices to create demographic-targeted content

Invest in quality-oriented content development practices that can steer a digital marketing campaign towards better outc…

Ekwa Marketing/ekwa.com

Google Webmaster Tools

Google encourages online marketing teams and website owners to use organic, genuine methods to achieve more search engin…

Ekwa Marketing/ekwa.com

Physician Spotlight: Daniel M. Siegel, MD, MS

Given the dearth of dermatologists in rural areas, the visual nature of this specialty, and all of the advances in t…

Digital Innovation to the Rescue: The Future of Electronic P…

GR is a 45-year-old man who has been suffering from psoriasis for the past five years. It has negatively affected his se…

Michael Sherling, MD, MBA

 
 

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About Practical Dermatology

Practical Dermatology is the monthly publication that provides coverage of medical care, cosmetic advancements, and practice management for clinicians in the field. With straight-forward, how-to advice from experts in various fields, we strive to enhance quality of care and improve the daily operation of dermatology practices.