DermTopic: Practice Management

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Quality Content is Essential for Dermatology Practice Websit…

Content is king, and Google defines content quality. Well-written error-free text is essential, but credibility, origina…

Ekwa Marketing/ekwa.com

The single most important aspect of an online initiative...

Fill In the Blank...In this installment Darren Seigel, Esq. explains how to ensure success with any online marketing ini…

Darren Seigel, Esq.

Avoid Common Mistakes: Create Press Releases that Get Notice…

Media coverage is a great way to gain exposure for a dermatologist or a practice. Reporters and editors filter through h…

Ekwa Marketing/ekwa.com

Building Your Brand: A Reflection of You

You. Your office space. Your staff. Your marketing. All are a reflection of your brand. From colors and images, to cloth…

Heidi Waldorf, MD, FAAD

Why Your Dermatology Practice Should Be On Instagram

Instagram is different from most social networks. And it’s growing quickly with skyrocketing mobile technology use. It…

Ekwa Marketing/ekwa.com

DermWireTV: Skin Cancer Prevention, Mohs Data, Allergan Clos…

It's Skin Cancer Awareness Month. Joel L. Cohen, MD and Shadi Kourosh, MD share tips on patient education and skin prote…

DermWire.com

What's your Mobile Engagement Quotient?

Do you know your mobile engagement quotient? Do you even know what MEQ is? To connect with and expand your patient base,…

Ekwa Marketing/ekwa.com

Yelp Reviews

A proper response to negative Yelp reviews could be helpful to your practice. It starts with claiming your free business…

Ekwa Marketing/ekwa.com

Calming the Burn

Physician burnout is a growing reality of today's healthcare landscape. Andrea Murina, MD talks about the problem, its i…

Andrea Murina, MD, Joel L. Cohen, MD

The Importance of Link Building_Part2

Why is link-building important and how do you do it right? In the second of a 2-part series, Susan Hudson and Jamie Edso…

Ekwa Marketing/ekwa.com

Join the (Buying) Club

Every practice must buy a certain amount of supplies month to month. There's no getting around it. But you can save on t…

Jay A. Shorr, BA, MBM-C, CAC I-V

The Importance of Link Building for your Practice

The link-building discussion is sometimes confusing, but link building is never a waste of time. They add value to conte…

Ekwa Marketing/ekwa.com

Advocating for the Specialty and Patient Safety

George J. Hruza, MD, Past President of the American Society for Dermatologic Surgery (ASDS), sat down with DermTube Jour…

George J. Hruza, MD, Nancy J. Samolitis, MD

Time to Revamp Your Practice Website

Your website is your digital storefront. To optimize the benefit of your site, you must review it frequently to be sure …

Ekwa Marketing/ekwa.com

To Be Shorr: Negotiate with Confidence

Knowing when and how to negotiate is key. Sometimes, the best outcome is possible when a third party negotiates on your …

Jay A. Shorr, BA, MBM-C, CAC I-V

Mentors in Dermatology

Neal Bhatia, MD sat down with one of his mentees, Al Damavandy, MD, to discuss what makes a great mentee-mentor relation…

Al Damavandy, MD, Neal Bhatia, MD, FAAD

Dealing with Difficult Patients

Donn R. Chatham, MD talks to Modern Aesthetics Journal Club Host Rebecca Kazin, MD about dealing with difficult patients…

Donn Chatham, MD, Rebecca Kazin, MD

Building a Successful Practice

From branding tips to employee management and engagement strategies, this episode of Derm Insider focuses on how to run …

Deirdre Hooper, MD, Neal Bhatia, MD, FAAD, Sarah Jackson, MD

How to Optimize Twitter for your Practice

Twitter offers practices numerous opportunities to derive great business value. It's essential to identify specific conv…

Ekwa Marketing/ekwa.com

DermWireTV: Elections and Markets, Encore and Biofrontera La…

Election years bring market uncertainty, but should you be making any changes to your portfolio now? Financial experts w…

DermWire.com

Pros and Cons of DTC Advertising

Hilary Baldwin, MD and James Q. Del Rosso, DO sit down with Derm Insider Host Neal Bhatia, MD to weigh the pros and cons…

Hilary Baldwin MD, James Q. Del Rosso, DO, Neal Bhatia, MD, FAAD

Advocating for Dermatology

Host Neal Bhatia, MD sits down with two dermatologists with a great deal of experience advocating for the field — Terr…

Lawrence J. Green, MD, Neal Bhatia, MD, FAAD, Terrence A. Cronin Jr, MD

Make The Experience Unforgettable

When practices looking for ways to differentiate should focus on creating amazing experiences, says Robert Rullo. One im…

Robert Rullo

DermWireTV: Aubio Launches, Updates from Prescriber's Choice…

In this edition of DermWireTV, Aubio launches OTC treatment for cold sores with backing from Paul Mitchell partner. Pres…

Conquer Burnout

Recognizing the signs of burnout is the first step to conquering this epidemic among physicians. Leading dermatologists …

Brian Berman, MD, PhD, Neal Bhatia, MD, FAAD, Neil Sadick, MD, FAAD

Optimizing Content Curation

You've started curating content to improve SEO. Now you need to be sure you are doing it right. This Ekwa educational vi…

Ekwa Marketing/ekwa.com

What is the best thing you've done to improve your practice …

The best thing I did to improve my practice was... PD Asks Joel L. Gelfand, MD what he's done to improve his practice o…

Joel Gelfand, MD

What is the best thing you've done to improve your practice …

The best thing I did to improve my practice was... PD Asks Ava Shamban, MD how she's improved her practice in the last …

Ava Shamban, MD

Risk In Your Portfolio

Do you know your risk score? Physicians must understand their personal tolerance for risk as well as the level of risk i…

Bob Peelman, CFP

Best Practices: Allan Wirtzer, MD on Leadership

Sometimes the most important role of a physician is leader. Whether in your practice or for your specialty overall, doct…

Allan Wirtzer, MD, Joel L. Cohen, MD, FAAD

Successful Industry Relationships

Should doctors get paid for their work with industry? Of course, says Heidi Waldorf, MD. Are industry relationships unet…

Heidi Waldorf, MD, FAAD

Online Reputation Management: Take Charge

Why is reputation management important for healthcare practices? Medical practices have an expectation to protect. Negat…

Ekwa Marketing/ekwa.com

To Be Shorr: Your receptionist is director of first impressi…

Th best physicians and surgeons can see their practice fall apart if they lack good staff. The receptionist is often the…

Mara Shorr, BS, CAC II-V

To Be Shorr: Use Call Tracking Numbers to Measure Your Marke…

Tracking ROI on your marketing initiatives is an important but sometimes challenging undertaking. In this edition of "To…

Mara Shorr, BS, CAC II-V

To Be Shorr: Importance of Using Technology to Its Fullest E…

Some of the administrative tasks that bog down a practice can be automated—and your existing vendors may have the appl…

Mara Shorr, BS, CAC II-V

Tax Day Tips

Now is the time to begin planning for April 2017. Were you met with an unexpected surprise this tax season? Tax rates co…

Carole Foos, CPA

Consolidation or Competition: The Road to Optimization

What's next for the dermatology/aesthetics industry? Joel Schlessinger, MD, founder of Cosmetic Surgery Forum, describe…

Joel Schlessinger, MD

Protecting Assets in a Divorce

Statistics show that half of marriages end in divorce. Financial consequences can be significant. OJM Group principal D…

David Mandell, JD, MBA

Asset Protection 101: What Every Dermatologist Should Know

OJM Group principal David Mandell, JD, MBA, reviews the importance of protecting assets for physicians, introduces the a…

David Mandell, JD, MBA

MATV News: Phat Lips, #BreaktheIce, Pathway to Purchase

This edition of MATV News, from the editors of Modern Aesthetics® magazine, covers new data from CareCredit's Pathway t…

Ranna Jaraha, MATV News

How Do You Manage the Aesthetic Patient?

Managing the aesthetic patient is all about building relationships explains Joel L. Cohen, MD, founder of AboutSkin Derm…

Adam Friedman, MD, Joel L. Cohen, MD, FAAD

Inbound Marketing: Why You Need a Strategy

Focus on cultivating interactive marketing messages to show your audience what your practice is all about and what value…

Ekwa Marketing/ekwa.com

Understanding the Cosmetic Patient

Laurie Hurt, Marketing Director for Cosmetic Surgery and Dermatology at CareCredit, shares insights on the research and …

Laurie Hurt

Why Online Citations and NAPs are So Important to SEO

Google uses local citations to determine a site ranking in local search results. You can optimize citations and NAPs (na…

Ekwa Marketing/ekwa.com

Building Your Brand with Google+

Google+ can be an important marketing tool for practices. It helps produce faster crawling and indexing of web pages and…

Ekwa Marketing/ekwa.com

ICD-10: When the Rubber Meets the Road

When plans to move to ICD-10 were first announced, providers expressed concerns about potential logistical concerns with…

Leon H. Kircik, MD, FAAD, Mark D. Kaufmann, MD, FAAD

Using Pinterest for your Healthcare or Dental Practice

There's a growing social media platform that can enhance your digital marketing program. Pinterested in learning more? P…

Ekwa Marketing/ekwa.com

Improve Your Practice: Creating Innovation

Kathryn Schwarzenberger, MD and Tammie Ferringer, MD sat down with host Neal Bhatia, MD to discuss creativity and innova…

Tammie Ferringer, MD, Kathryn Schwarzenberger, MD, Neal Bhatia, MD, FAAD

Aesthetics Insider: The Ugly Side of Regulation

Alex Thiersch, JD, founder of the American MedSpa Association (AmSpa), talks to Steve Dayan, MD, about the regulatory ch…

Alex Thiersch, JD, Steven Dayan, MD

To Be Shorr: Save Money in Your Practice

To Be Shorr: Save money in your practice. There are many ways you can save money in your practice—often by taking adva…

Mara Shorr, BS, CAC II-V

Camera Ready: How to Work with Media

Hilary Baldwin, MD talks to host Neal Bhatia, MD about working with the media on this edition of Derm Insider. Her numbe…

Hilary Baldwin MD, Neal Bhatia, MD, FAAD

DermWireTV: Drug Prices Soar, Amgen Files BLA for Biosimilar…

In this edition, Amgen Submits ABP 501—first Adalimumab biosimilar; prices for dermatology drugs jump and a survey exp…

DermWire.com

The Rising Costs of Prescription Drugs

What's really causing the costs of dermatology prescriptions, especially generics, to skyrocket? Jake Levitt, MD and Mar…

Jake Levitt, MD, Mark Lebwohl, MD, Neal Bhatia, MD, FAAD

Authority Tags - Protecting Your Content

Practices need to maintain a strong online presence in order to build brand awareness. Google author tags is one strateg…

Ekwa Marketing/ekwa.com

Mohs Certification: Finding a Middle Ground

Can specialists reach a consensus on Mohs certification? Joel Schlessinger, MD, FAAD certainly hopes so. He spoke with D…

Joel Schlessinger, MD

I knew I wanted to become a dermatologist when...

PD Asks: When Yolanda Lenzy, MD was about 13 years old she visited the office of Dr. Lynn McKinley Grant in Washington, …

Yolanda Lenzy, MD, MPH

I decided to become a dermatologist when...

PD Asks Andrew Menkes, MD when he decided to be a dermatologist. Hear how he settled on a speciality that "in those days…

Andrew Menkes, MD

Anonymous Reviews on Google+ and How They Impact Your Dermat…

Online reviews are a fact of modern medical practice. Many physicians fret over negative reviews, but what about positiv…

Ekwa Marketing/ekwa.com

The Difficult Patient Part 2

In this edition of Heideas for Aesthetic Practice, Heidi Waldorf, MD explains how physicians can proactively handle diff…

Heidi Waldorf, MD, FAAD

The Difficult Patient

In this edition of Heideas for Aesthetic Practices, Heidi Waldorf, MD offers strategies for dealing with difficult patie…

Heidi Waldorf MD, FAAD

Small Captive Insurance Companies

Captive insurance companies are insurance companies established by a parent group or groups with the specific objective …

David Mandell, JD, MBA

Full-Circle Public Relations: Megan Driscoll on Aesthetics I…

Today's aesthetic practices need full-circle public relations. From developing local media contacts, building a social m…

Megan Driscoll, Steven Dayan, MD

SEO Myths

Long tail search terms are changing the SEO landscape. Learn how and determine the best ways to build SEO for your medic…

Ekwa Marketing/ekwa.com

The State of Academic Dermatology

In this edition of Derm Insider, host Neal Bhatia, MD sits down with Jane Grant-Kels, MD, Sheila Fallon Friedlander, MD,…

Jane Grant-Kels, MD, Kevin Cooper, MD, Neal Bhatia, MD, FAAD, Sheila Fallon Friedlander, MD

Rich Snippets - What are they, and why you should be using t…

Rich snippets—those brief descriptions that appear with search engine results—can be essential to improving SEO and …

Ekwa Marketing/ekwa.com

Why Consider Lasers?

Should younger dermatologists add devices to their practice? Laser expert Eric Bernstein, MD talks about the decision to…

Eric Bernstein, MD

Building a Compelling Brand for Your Healthcare Practice

It's all about the brand. Know how to successfully develop and convey your brand to visitors online—current and potent…

Ekwa Marketing/ekwa.com

Gold Mettle: Dr. Michael Gold Talks Multifaceted Practice wi…

Dr. Michael Gold's thriving Nashville practice includes a busy medical practice, a medical spa, and a research center. P…

Michael H. Gold, MD, FAAD, Joel L. Cohen, MD, FAAD

DermWireTV: Epiduo Forte Approved; Facial Aesthetics By Age

Galderma's non-antibiotic Epiduo Forte (Adapalene 0.3% and benzoyl peroxide 2.5%) approved for topical management of acn…

DermWire.com

Online Reputation Management -- Is your Practice On-board?

No matter how effective your website and online presence are, you need to keep track of and respond to comments about yo…

Ekwa Marketing/ekwa.com

Non-Physician Practitioners, Part I

Heidi Waldorf, MD discusses the role of non-physician practitioners in aesthetic practices. She also addresses the impo…

Heidi Waldorf, MD, FAAD

Managing Hot Buttons

Host Neal Bhatia, MD sits down with Amit Garg, MD in a special one-on-one edition of Derm Insider to talk about tips for…

Amit Garg, MD, Neal Bhatia, MD, FAAD

MATV News: Allergan to Acquire Kythera; VCS Update

In this premiere edition of MATV News, from the editors of Modern Aesthetics® magazine, we take a look at the Allergan …

MATV News

Facebook Graph Search-An Important Marketing Tool for Doctor…

Graph searching is the latest tool offered by Facebook. Here's what it is and how you can use it in your practice. An Ek…

Ekwa Marketing/ekwa.com

Implementing Skincare Solutions in Practice

Leslie Baumann, MD, FAAD discusses the challenges of offering effective skincare recommendations to patients and shares …

Leslie Baumann, MD

DermWireTV: ASDS BCC Recommendations; Bad Online Reviews for…

This edition of DermWireTV, from the editors of Practical Dermatology® magazine reviews the new ASDS Consensus Recommen…

DermWire.com

Dos and don'ts for creating a killer Google Adwords Campaign…

Google AdWords could be a great way to promote your practice. But you have to do it right! Learn how to plan and impleme…

Ekwa Marketing/ekwa.com

My Dermatology Wish List

What is Dr. Bill Ju's wish for dermatology? The President of Advancing Innovation in Dermatology wants to continue to gr…

William Ju, MD, Advancing Innovation in Dermatology

Innovation in Dermatology Entrepreneurship

Entrepreneurship in dermatology is "in a good spot," says William Ju, MD, President of Advancing Innovation in Dermatolo…

William Ju, MD, Advancing Innovation in Dermatology

The State of Dermatology Entrepreneurship 2015

William Ju, MD, President of Advancing Innovation in Dermatology talks about entrepreneurship in dermatology. Where are …

William Ju, MD, Advancing Innovation in Dermatology

Social Media Pearls and Pitfalls

Despite offering new opportunities to reach patients, social media platforms also introduce a number of potential pitfal…

Abel Torres, MD, JD, Mark D. Kaufmann, MD, FAAD, Neal Bhatia, MD, FAAD, Nicole Deyampert, MD

Join Us for NewDerm LIVE: Welcome from the Chairs

Join us September 18-20, 2015 at the W Hollywood, CA for NewDerm Live, the meeting that's focused on you—so you can fo…

Kavita Mariwalla, MD, Peter A. Lio, MD, Sabrina G. Fabi, MD

Defining the Physician-Patient Relationship

In this edition of Derm Insider, Allan Wirtzer, MD and Cliff Lober, MD, JD talk to host Neal Bhatia, MD about the import…

Allan Wirtzer, MD, Cliff Lober, MD, JD, Neal Bhatia, MD, FAAD

DermWireTV: Derms Fight MOC; Cipher Buys Innocutis

The AAD asks the American Board of Dermatology for changes to Maintenance of Certification (MOC) requirements; Jeanine D…

DermWire.com

Activism in Aesthetics: Fighting MOC Requirements

The American Board of Medical Specialties' (ABMS) Maintenance of Certification (MOC) requirements are becoming onerous, …

Heidi Waldorf, MD, FAAD

Ask An Expert: Establishing Yourself as an Expert

In this edition of NewDermMD's video series, host Adam Friedman, MD speaks with Neal Bhatia, MD about establishing one's…

Adam Friedman, MD, Neal Bhatia, MD, FAAD

Patient Testimonials - What they can do for your Practice

An Ekwa Marketing video about the importance of patient testimonials for drawing visitors to your site and marketing you…

Ekwa Marketing/ekwa.com

DermWireTV: Panel Supports ATX-101; Melanoma Metastasis Test

An FDA Advisory Panel Backs Kythera's ATX-101 for (Submental Fullness) or Double Chin, and a new genetic analysis may en…

DermWire.com

How Page Load Speed Impacts SEO And User Experience for a De…

This Ekwa educational video offers tips for improving your SEO ranking and your website visitor experience by ensuring o…

Ekwa Marketing/ekwa.com

Heideas: Assessing EHRs, Part 1: Common Problems

EHRs can improve workflow, simplify access to records, and even provide lucrative incentive payments, so why not get onb…

Heidi Waldorf, MD, FAAD

Derm Insider: Navigating Office Politics

In this edition of Derm Insider, host Neal Bhatia, MD speaks with practice management experts about the complex inner wo…

Joe Eastern, MD, Neal Bhatia, MD, FAAD, Seemal R. Desai, MD, Steven Shama, MD

Google Maps: It's More Important Than You Think

An Ekwa Marketing education video (Ekwa.com). Google map results are important to provide your practice a page one listi…

Ekwa Marketing/ekwa.com

Social Media: Top Platforms for Your Practice

An Ekwa Educational Video (Ekwa.com). What platforms are best for your practice's social media goals? Learn about the op…

Ekwa Marketing/ekwa.com

2014 Year in Review: Innovation in Laser and Light

R. Rox Anderson, MD reflects on the meaning of innovation and discusses why dermatology as a specialty is home to many i…

R. Rox Anderson, MD

Steps for Launching a Product

Candace Spann, MD shares her journey launching a new hair care brand and imparts lessons she learned along the way.

Candace Thornton Spann, MD

Derm Insider: Ethics and Industry: How to Manage Relationshi…

In this edition, host Neal Bhatia, MD and guests Tom Prunty and James Q. Del Rosso, DO tackle the ethics of industry rel…

James Q. Del Rosso, DO, Neal Bhatia, MD, FAAD, Tom Prunty

Beware of International Injectables

Julie Woodward, MD. Associate Professor of Ophthalmology Associate Professor in Dermatology; Chief, Oculoplastic and Rec…

Julie Woodward, MD

Injectable Safety

Steve Yoelin, MD discusses injectable safety, risks associated with fillers and neurotoxins, and a novel approach to tra…

Steve Yoelin, MD

My New Favorite Thing: Budget-free Consults

Don't let budget concerns limit the patient consult. Steve Yoelin, MD says that the patient evaluation and consult shoul…

Steve Yoelin, MD

Positive Changes in My Practice

Sometimes relatively simple changes can have a big impact on a practice. Steve Yoelin, MD talks about positive changes h…

Brian Biesman: "If I could…"

If he could buy any one device or laser for his laser and facial surgery center in Nashville, what would Dr. Biesman cho…

Brian Biesman, MD

Hair Transplantation and the ARTAS System

Barry DiBernardo, MD talks about the ARTAS robotic system and how it fits into his hair transplantation practice.

Barry DiBernardo, MD

EHR Trends

Tim Sayed, MD talks about issues in electronic health records that impact aesthetic doctors.

Tim A. Sayed, MD, MBA, FACS

Investing in EHRs

Tim Sayed, MD talks about the role of electronic health records in the aesthetics practice. He talks about investing in …

Tim A. Sayed, MD, MBA, FACS

Julie Woodward: "If I could…"

A well known oculoplastic surgeon, Julie Woodward, MD explains what device would complement the laser and energy-based d…

Julie Woodward, MD

Optimized Practice Advertising

Internal marketing may be most effective for many practices, but other avenues are also important, says Page Piland. Re…

Page Piland

A Happy and Productive Staff

Jay A. Shorr, BA, MBM-C, CAC I-V and Mara Shorr, BS, CAC II-V of The Best Medical Business Solutions have the secrets f…

Jay A. Shorr, BA, MBM-C, CAC I-V, Mara Shorr, BS, CAC II-V

Word of Mouth Advertising Done Right

Tracy Drumm, Vice President of IF Marketing shares insider tips for effective word of mouth advertising for the cosmetic…

Marketing Tips: WIFM?

When you want to succeed, think about "What's in it for me?"--from the patient perspective. IF Marketing's Tracy Drumm e…

Tracy Drumm

Spend Wisely on Marketing

The best investment in marketing focuses on a long-range plan. If you have good ideas without a firm strategy and follow…

Tracy Drumm

Marketing Lessons Learned: TOIB

Learn about the TOIB strategy for ensuring effective marketing and mailings for your aesthetic practice from Tracy Drumm…

Tracy Drumm

Crazy Marketing that Works

What is the craziest marketing strategy you've ever used--that worked? Tracy Drumm describes a clever idea for targeting…

Tracy Drumm

DermInsider: Coming to DermTube.com

DermInsider: A Video Discussion Series Hosted by Neal Bhatia, MD. Expert Panelists. Unfiltered. New episodes coming to D…

Neal Bhatia, MD, FAAD

Staying Compliant

Jay A. Shorr, BA, MBM-C, CAC I-V and Mara Shorr, BS, CAC II-V of The Best Medical Business Solutions offer straight tal…

Jay A. Shorr, BA, MBM-C, CAC I-V, Mara Shorr, BS, CAC II-V

The Importance of Planning

Failing to plan is planning to fail, say Jay A. Shorr, BA, MBM-C, CAC I-V and Mara Shorr, BS, CAC II-V of The Best Medic…

Jay A. Shorr, BA, MBM-C, CAC I-V, Mara Shorr, BS, CAC II-V

Julius Few: "If I could…"

If he could buy any one laser or energy based device for his practice, Julius Few, MD says he would invest in another de…

Julius Few, MD

Utilizing different Social Media Platforms for any practice

Social Media allows for a whole new stepping stone when implementing the various forms into your marketing efforts. This…

Ekwa Marketing/ekwa.com

HIPAA Update

Michael J. Sacopulos, JD, Founder and President of Medical Risk Institute talks about recent changes to HIPAA and their …

Michael J. Sacopulos, JD

Starting a Practice? Get Educated

You know your medicine, but how well do you know business topics, like human resources, accounting, marketing, staffing,…

Todd E. Schlesinger, MD

Build Leadership Skills in Staff Members

Todd E. Schlesinger, MD discusses strategies for cultivating leadership among staff and highlights the importance of pos…

Todd E. Schlesinger, MD

Do This Now: Be a Better Leader

Speaking at the Vegas Cosmetic Dermatology meeting, Todd E. Schlesinger, MD shares tips for becoming a better leader in …

Todd E. Schlesinger, MD

TELEMEDICINE AND ONLINE PRESENCE

Is telemedicine the next wave of medical practice? Michael J. Sacopulos, JD (www.medriskinstitute.com) weighs in.

Michael J. Sacopulos, JD

Patient Portals

Michael J. Sacopulos, JD, Founder and President of Medical Risk Institute (www.medriskinstitute.com), addresses the role…

Michael J. Sacopulos, JD

Thoughts on HIPAA

Michael Sacopulos, JD discusses HIPAA compliance for aesthetic practices. (Recorded June 2013)

Michael Sacopulos, JD

 

Contact Info

For advertising rates and opportunities:
Ali Kinnie
(917) 589-4160
akinnie@bmctoday.com

Rick Ehrlich
Associate Publisher
(609) 922-0337
rehrlich@bmctoday.com

About Practical Dermatology

Practical Dermatology is the monthly publication that provides coverage of medical care, cosmetic advancements, and practice management for clinicians in the field. With straight-forward, how-to advice from experts in various fields, we strive to enhance quality of care and improve the daily operation of dermatology practices.