DermTopic: Practice Management

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Recent Developments

Dermatologists Urged to Step Up Role in Antibiotic Stewardship Dermatologists can and should play a larger role in an…

Dress for Success

Practices spend top dollar recruiting new patients and engaging existing ones. When these patients arrive at the practic…

Heather Peffley

How To (and How Not To) Build Your Email List

Email is a crucial aspect of your dermatology practice marketing. It helps you maintain a personal connection with your …

Naren Arulrajah

Is Your Dermatology Website Ready to Go Mobile?

Know best practices for creating a mobile-friendly websites and preparing for Google's Mobile First index. Since 2015 mo…

Your Destination for the Latest Developments in #Dermatology…

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Quality Content is Essential for Dermatology Practice Websit…

Content is king, and Google defines content quality. Well-written error-free text is essential, but credibility, origina…

Ekwa Marketing/

Color Coded: Recruiting a Winning Team Based on Personality

Hire on personality; train on tasks. Some of the most successful businesses follow this mantra rather than recruiting fi…

Marie Czenko

The Importance of Branding Your Dermatology Practice

Branding is one of the most important and most often overlooked aspects of marketing. We tend to associate brands with p…

Naren Arulrajah


Contact Info

For advertising rates and opportunities:
Ali Kinnie
(917) 589-4160

Rick Ehrlich
Associate Publisher
(609) 922-0337

About Practical Dermatology

Practical Dermatology is the monthly publication that provides coverage of medical care, cosmetic advancements, and practice management for clinicians in the field. With straight-forward, how-to advice from experts in various fields, we strive to enhance quality of care and improve the daily operation of dermatology practices.