DermTopic: Practice Management

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Why Consider Lasers?

Should younger dermatologists add devices to their practice? Laser expert Eric Bernstein, MD talks about the decision to…

Eric Bernstein, MD

Building a Compelling Brand for Your Healthcare Practice

It's all about the brand. Know how to successfully develop and convey your brand to visitors online—current and potent…

Ekwa Marketing/

Gold Mettle: Dr. Michael Gold Talks Multifaceted Practice wi…

Dr. Michael Gold's thriving Nashville practice includes a busy medical practice, a medical spa, and a research center. P…

Michael H. Gold, MD, FAAD, Joel L. Cohen, MD, FAAD

DermWireTV: Epiduo Forte Approved; Facial Aesthetics By Age

Galderma's non-antibiotic Epiduo Forte (Adapalene 0.3% and benzoyl peroxide 2.5%) approved for topical management of acn…

“Who Is Reviewing the Reviewer?”

Patient: “I’m looking for a doctor” Friend: “You mean provider? Just look on Yelp.” …

Neal Bhatia, Chief Medical Editor

Happy Patients, Happy Practice

Adversity is common in everyday life and has the potential to bring stress to any situation, even in an aesthetics pract…

Maria Czenko, MA

Tips for Building a Search Engine-Friendly Website

Many dermatologists prefer to optimize their existing website for search engine rankings with the use of search engine o…

Naren Arulrajah and Vikas Vij

Consolidating Regulatory Penalties: Introducing MIPS

As I noted in last month’s column (available online at, we have now entered a new phase …

Mark Kaufmann, MD


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Ali Kinnie
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About Practical Dermatology

Practical Dermatology is the monthly publication that provides coverage of medical care, cosmetic advancements, and practice management for clinicians in the field. With straight-forward, how-to advice from experts in various fields, we strive to enhance quality of care and improve the daily operation of dermatology practices.