DermTopic: Practice Management

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AppForMyPatients Now Available: Personalized Apps for Aesthe…

A new patent pending mobile app Nano 2.0 Business Press, LLC aims to allow dermatologists and plastic surgeons to meet …

ASDS Hires Director of Federal Advocacy and Practice Support

The American Society for Dermatologic Surgery Association is adding its voice at the federal level. Responding to mem…

A Happy and Productive Staff

Jay A. Shorr, BA, MBM-C, CAC I-V and Mara Shorr, BS, CAC II-V of The Best Medical Business Solutions have the secrets f…

Jay A. Shorr, BA, MBM-C, CAC I-V, Mara Shorr, BS, CAC II-V

Word of Mouth Advertising Done Right

Tracy Drumm, Vice President of IF Marketing shares insider tips for effective word of mouth advertising for the cosmetic…

Marketing Tips: WIFM?

When you want to succeed, think about "What's in it for me?"--from the patient perspective. IF Marketing's Tracy Drumm e…

Tracy Drumm

Spend Wisely on Marketing

The best investment in marketing focuses on a long-range plan. If you have good ideas without a firm strategy and follow…

Tracy Drumm

Marketing Lessons Learned: TOIB

Learn about the TOIB strategy for ensuring effective marketing and mailings for your aesthetic practice from Tracy Drumm…

Tracy Drumm

Crazy Marketing that Works

What is the craziest marketing strategy you've ever used--that worked? Tracy Drumm describes a clever idea for targeting…

Tracy Drumm


Contact Info

For advertising rates and opportunities:
Ali Kinnie
(917) 589-4160

Rick Ehrlich
Associate Publisher
(609) 922-0337

About Practical Dermatology

Practical Dermatology is the monthly publication that provides coverage of medical care, cosmetic advancements, and practice management for clinicians in the field. With straight-forward, how-to advice from experts in various fields, we strive to enhance quality of care and improve the daily operation of dermatology practices.