DermTopic: Practice Management

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Optimized Practice Advertising

Internal marketing may be most effective for many practices, but other avenues are also important, says Page Piland. Re…

Page Piland

AppForMyPatients Now Available: Personalized Apps for Aesthe…

A new patent pending mobile app Nano 2.0 Business Press, LLC aims to allow dermatologists and plastic surgeons to meet …

ASDS Hires Director of Federal Advocacy and Practice Support

The American Society for Dermatologic Surgery Association is adding its voice at the federal level. Responding to mem…

A Happy and Productive Staff

Jay A. Shorr, BA, MBM-C, CAC I-V and Mara Shorr, BS, CAC II-V of The Best Medical Business Solutions have the secrets f…

Jay A. Shorr, BA, MBM-C, CAC I-V, Mara Shorr, BS, CAC II-V

Word of Mouth Advertising Done Right

Tracy Drumm, Vice President of IF Marketing shares insider tips for effective word of mouth advertising for the cosmetic…

Marketing Tips: WIFM?

When you want to succeed, think about "What's in it for me?"--from the patient perspective. IF Marketing's Tracy Drumm e…

Tracy Drumm

Spend Wisely on Marketing

The best investment in marketing focuses on a long-range plan. If you have good ideas without a firm strategy and follow…

Tracy Drumm

Marketing Lessons Learned: TOIB

Learn about the TOIB strategy for ensuring effective marketing and mailings for your aesthetic practice from Tracy Drumm…

Tracy Drumm


Contact Info

For advertising rates and opportunities:
Rick Ehrlich
Group Publisher
(609) 922-0337

About Practical Dermatology

Practical Dermatology is the monthly publication that provides coverage of medical care, cosmetic advancements, and practice management for clinicians in the field. With straight-forward, how-to advice from experts in various fields, we strive to enhance quality of care and improve the daily operation of dermatology practices.