Data from the American Society of Aesthetic Plastic Surgery's survey of plastic surgeons and cosmetic dermatologists reveal trends of the cosmetic market. Here are five findings worth noting.
1. Numbers Down
The economy has evidently impacted the general aesthetic market, according to ASAPS statistics (The survey report is available online at www.surgery.org/press/statistics-2008.php). Data show that cosmetic procedures decreased by 12 percent from 2007 to 2008. In total, Americans spent 11.8 billion on cosmetic procedures in 2008. Cosmetic procedures have grown over time, increasing 162 percent from 1997 to 2008
2. Don't Forget the Men
Although the majority of total cosmetic procedures are performed on women, men accounted for nearly 800,000 procedures or roughly eight percent of all procedures last year. The percentage of men who underwent cosmetic procedures decreased by 21 percent from 2007. Top non-surgical cosmetic procedures for men were Botulinum toxin A (Botox, Allergan) injections, laser hair removal, and hyaluronic acid filler injections.
3. Across the Ages
More than 4.5 million procedures were performed in people age 35-50, accounting for 45 percent of total procedures. The next largest group was comprised of individuals age 51-64, who accounted for 26 percent of all procedures. Those 65 and over had just six percent of procedures, while people age 19-34 had 22 percent of procedures.
4. Non-Surgical Trends
Botulinum toxin A injections were once again the most widely performed non-surgical procedure in 2008, indicating their reliability in practice and high associated degree of patient satisfaction. The next two most prominent non-surgical procedures, each of which appears to be increasing in popularity, are hyaluronic acid filler injections and laser hair removal.
5. Minority Report
It may be worth considering cosmetic procedures and products to appeal to patients with Fitzpatrick skin types IV, V, and VI, based on consistent data in recent years. According to the data, racial and ethnic minorities had approximately 20 percent of all cosmetic procedures in 2008, nearly mirroring the 2007 statistics. Hispanics constituted eight percent of all procedures, African Americans six percent, and Asians four percent, according to the ASAPS.