Responding to Reviews: How to Manage Your Online Directory Listings
Discover how practices can manage their online directory listings to ensure they are accurate, up to date, and informative. This third installment in a series of articles about online directories explores the impact of online reviews.
Amy Klink is an analyst providing financial benchmarking services for BSM Consulting based in its Incline Village, NV headquarters. In this position, Ms. Klink supports the Allergan Practice Consulting (APC) team by providing financial services in a variety of areas, including financial statement review and analysis and benchmarking report completion. She also works closely with the APC team to help consultants meet various practice management needs in the medical aesthetic field. Prior to joining BSM, Ms. Klink obtained her Bachelor of Arts degree in psychology from San Francisco State University. She has been a dedicated BSM team member since 2014.
Heather Peffley is a senior management consultant with the Allergan Practice Consulting Group of Allergan, PLC. Ms. Peffley consults with medical aesthetic practices in the areas of financial analysis and procedure values, practice management issues, internal and external marketing, leadership training and team building, sales training, compensation methodology, and aesthetic practice development. She has more than 22 years of successful health care sales, sales management, and marketing experience. Most recently, she served as product manager for Allergan’s facial aesthetics division. She has participated in several corporate marketing initiatives that included planning and strategizing the launch of new products and indications into the field of aesthetic and reconstructive medicine.