Supplements Your Patients May be Taking: Vitamin D, Fish Oil, Probiotics on the Rise

Supplement consumers take vitamins, minerals, herbs, or other dietary supplements; more than two-thirds (64 percent) of US supplement consumers take them on a daily basis. The Trust Transparency Center’s (TTC) recent national survey of 1,003 American supplement consumers looked at general supplement purchasing habits with a deep dive into several established and emerging ingredient categories such as CoQ10, astaxanthin, prebiotics, turmeric, and collagen. Similar to most Americans, the respondents reported that their top five health concerns are led by anxiety or stress (30 percent), high blood pressure (26 percent) joint or other pain (25 percent), high cholesterol (24 percent) and lack of energy (24 percent).

Supplement consumers use supplements to better manage their health (83 percent), which ranks higher than eating good food (81 percent), and “being proactive” (64 percent. Of note, the relative ranking of these health attitudes remained consistent year-over-year.

Fish oil, vitamin D, and probiotics have reached nearly complete awareness among supplement users. Collagen and Protein Powder are experiencing the largest increase in usage, especially among Regular Users (those taking supplements four or more times per week). Prebiotics and synbiotics are gaining traction, but 29 percent of respondents still think of prebiotics just as fiber.

“With collagen, turmeric and astaxanthin, there are also significant education gaps. Confusion in category is a problem for uptake. Regular users of a particular supplement are generally confident in their knowledge even if they don’t know everything they should/could. This survey found a strong correlation between supplement knowledge, experience of benefits and usage levels,” says Len Monheit, Trust Transparency Center.

PREBIOTICS: Market Growth Predicted

The prebiotics market value is expected to surpass $7.2 billion by 2024, according to Global Market Insights, Inc. Escalating concerns regarding obesity and growing focus on enhancing digestive health will drive prebiotics market forecast from steady demand across food and dietary supplement applications.

Rising consumer awareness towards consumption of nutritional supplements coupled with growing consumption of dairy-based products will bolster the industry outlook over the coming years, the market analysis company says.


Cosmeceuticals and the Microbiota

Adam Friedman, MD discusses cosmeceuticals with a focus on a topic that is emerging in the scientific literature: the manipulation of the skin microbiota. He reviews the role of prebiotic- and postbiotic containing ingredients.
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