The American Academy of Dermatology is launching a new campaign to raise awareness of the breadth of serious skin diseases as well as the critical role dermatologists play in an era of team-based health care.

The SkinSerious campaign will launch at the 2017 AAD Annual Meeting.

 “We’re launching the SkinSerious campaign to raise awareness of the impact these diseases have on more than 85 million Americans a year, improve access to dermatologists’ expertise and increase collaboration with our physician peers to ensure high-quality patient care,” says Detroit dermatologist Henry W. Lim, MD, FAAD, incoming president of the AAD and chair of its Burden of Skin Disease Work Group, in a news release.

The SkinSerious campaign is supported by data from the “Burden of Skin Disease in the United States” report. This report quantifies the economic burden of 24 skin disease categories on patients and the health care system in the United States, based on an analysis of medical claims in 2013.

The report will be outlined in a series of manuscripts to be published in the Journal of the American Academy of Dermatology. The first article and commentary found that:

•Of the 24 skin disease categories analyzed in the study, half are associated with mortality.

•Nonmelanoma skin cancer and melanoma accounted for 60 percent of skin disease-related deaths.

•Prevalence of skin disease is high and is likely to increase as the population ages.

•The number of individuals with skin disease across the U.S. population in 2013 exceeds those with cardiovascular disease, diabetes or end-stage renal disease.

•One in four Americans (26 percent) reported receiving treatment for at least one skin disease in 2013.

•Nearly 50 percent of Americans over age 65 have skin disease, with an average of 2.2 skin diseases each.

•Patients and caregivers with skin disease suffered $11 billion in lost productivity. (This does not include additional time for at-home care and treatment, which was not evaluated.)

•$75 billion was spent on skin disease in 2013. The majority of this was for treatment costs, including $46 billion for health care provider costs from medical care.

—Stefanie Tuleya