Crown Laboratories, Inc’s. Blue Lizard Australian Sunscreen is partnering with Sesame Workshop with a new line of sunscreen for babies and kids.
The Sesame Street and Blue Lizard line features Elmo on the mineral-based baby sunscreen and Cookie Monster on the mineral-based kids’ product. Blue Lizard is also sponsoring three “Fun in the Sun” educational sun safety videos in Sesame Street’s ”Happy, Healthy Monsters” YouTube series. The “Fun in the Sun” videos will focus on general sun safety tips for children and their families. The series launches the week of May 20th on Sesame Street’s channel.
In related news, Blue Lizard is now the Official Sunscreen of The Boston Red Sox and will display promotional video and branding at their home stadium, Fenway Park.
On May 18, 2019, Blue Lizard will host Blue Lizard Day at Fenway Park with a Red Sox Fan Give Away. Blue Lizard is also a supporter of Fenway Fantasy Day to benefit The Jimmy Fund and the Dana-Farber Cancer Institute. On June 1, 2019, Blue Lizard will provide the community with an opportunity to learn more about its sweepstakes and its #1 pediatrician recommended mineral-based sunscreen brand.