Carpe’s newly launched underarm antiperspirant has been demonstrated to reduce sweat twice as effectively as the US legal standard for extra strength antiperspirants, the company says. While federal regulation requires that an extra strength antiperspirant demonstrate at least a 30% reduction in sweat, Carpe's clinical data has demonstrated over a 60% median reduction in sweat.

The new product is targeted at consumers who need additional sweat protection not offered by existing brands, including the roughly 15 million Americans who suffer from hyperhidrosis.

”As someone who knows what it's like to struggle with excessive sweating, I am thrilled that we are bringing an affordable, effective, and non-irritating antiperspirant to market that is made for people like me," said David Spratte, Carpe's CEO and co-founder. Spratte and his co-founder, Carpe COO Kasper Kubica, both suffer from hyperhidrosis symptoms that began when they were teenagers.

"Our market research showed that 65% of people are likely to try a new antiperspirant - because they just aren't satisfied with what's out there today. We know how difficult it can be for some people to find an effective antiperspirant, so we decided to create a product that aimed for maximum efficacy,” Mr. Kubica says.

The antiperspirant, which is scented with natural eucalyptus oil, is applied via a soft-foam applicator housed in a plastic casing that resembles a traditional underarm antiperspirant. For best results, it should be applied twice daily—once in the morning and once before bed.

Carpe underarm antiperspirant is currently available for purchase at CarpeLotion.com and Amazon.com for $19.95. Customers who purchase two or more items from CarpeLotion.com will receive a 50% discount on their first underarm product for the first month that it's available.