An Aggressive Year of Acquisitions Leads to New Purpose, "Skin Science for Life."

Crown Laboratories is launching its new corporate branding.

Their new tagline 'Skin Science for Life' highlights the company’s focus on aesthetic medicine, generic and branded dermatological prescription drugs, OTC and prestige beauty.

Along with the tagline, the company’s new logo incorporates a multicolor palette which symbolizes Crown's revitalized spirit, energy and excitement in its pursuit of scientific excellence in the skin care arena. This new branding is revealed in the company's public messaging platforms, such as LinkedIn, Facebook, and its corporate website.

Recently the organization has invested in two new divisions, beauty and aesthetics, Vita Liberata and Bellus Medical respectively, and has made enhancements to its OTC therapeutics division. 

"Since its early days, Crown's growth engine has been its Blue Lizard Australian Sunscreen franchise," says Jeff Bedard, President and CEO of Crown Laboratories, in a news release. "By identifying and commercializing relevant, impactful treatments that provide value for medical providers and their patients, we are securing our foothold in, and committing to, expanding our presence in the medical and aesthetic dermatology marketplace.”