Differin® has launched Retinoid Education Week to educate the more than 50 million Americans with acne about how retinoids can be used to treat their condition. Part of Nestlé Skin Health’s acne franchise, Differin is new to the over-the-counter acne category. However, retinoids have been used for more than four decades to treat acne.
"As a new brand in the over-the-counter acne aisle, we took on the challenge and responsibility of communicating this new way to treat,” says June Risser, Vice President and General Manager, Consumer Business at Nestlé Skin Health in a news release. “By initiating Retinoid Education Week, we hope to provide consumers with the tools and resources they need to better understand this innovative acne-fighting ingredient, including what to expect during treatment and the ideal regimen to take care of their skin."
Retinoid Education Week kicked off on Sunday, March 4 with a robust marketing campaign inclusive of print and digital advertising, PR, social, and in-store support. Additionally, to help people start their journey to clear skin, Differin is offering a limited-time $3 coupon for download at coupons.com that will be valid on one Differin product during the promotional period.
More information for consumers is available online.