Nearly half of Americans don’t recycle their beauty and personal care products, which is why they account for a significant amount of landfill waste, and This Is Us star Mandy Moore,  #GarnierGirl and brand ambassador, is teaming up with Garnier and DoSomething.org to kick off the second year of Rinse, Recycle, Repeat, a sustainability campaign to help divert 1 million beauty empties from landfills in 2018.

This year’s national campaign will focus on teaching participants the proper way to recycle, by giving recycling tips on what can and cannot be recycled and showcasing best practices to identify recyclable items, such as checking the recycling numbers on the bottom of the product before tossing it out.

Beauty products with a #1 or #2 on the packaging can be recycled through curbside recycling programs, but many beauty products cannot. Items such as flexible tubes, caps, pumps for shampoo bottles, lipstick, eyeliner, and many others need to be separated before being recycled.

To participate in the national Rinse, Recycle, Repeat campaign (March 1 through April 30), individuals can sign up online at dosomething.org/rinse, decorate a bathroom recycling bin and share a picture with DoSomething.org on the “Prove It” page online or by texting RINSE to 38383 to be entered to win a $5,000 scholarship. 

Once the bin is filled with ten pounds of beauty #empties, participants can print a free shipping label to send their empty personal care & makeup containers to TerraCycle to be responsibly recycled.

On April 1st, a college competition will kick off on 50 college campuses nationwide to collect the most #empties. The college team that collects the most #empties will be rewarded with a garden for their community, furnished by Garnier and TerraCycle. The garden includes raised beds, picnic tables, park benches and waste receptacles made from post-consumer recycled waste.