Nextech Systems has launched a new partnership with RxPhoto, a collaborative medical imagery solution. This partnership integrates RxPhoto’s patient photography app within Nextech’s existing technology workflows for plastic surgery, dermatology and medical spa clients. 

When Nextech software is partnered with the HIPAA compliant, image-capturing app, both help to create a replicable patient experience that simultaneously improves patient flow and retention. RxPhoto’s on-screen positioning guides and patented photo ghosting, paired with Nextech’s EMR charting and information input, offer opportunities for further education, expectation management and marketing activities within practices. Further, the integration ensures all patient photos are consistently captured at the same angle, distance and rotation within their EMR. Annotation tools allow for precise treatment, procedure and mole tracking to assist with better charting and patient satisfaction.

“Our team is thrilled about our partnership with RxPhoto and are pleased to provide advanced imagery and tools to better serve our medical specialties,” Nextech’s president and CEO, Mike Scarbrough said. “This latest partnership with RxPhoto is another in a long line of strategic partnerships our team has pursued. We’re passionate about consistently optimizing our collaborative efforts to create better tools and experiences for medical staff that will cultivate enhanced care for our clients and lead to more satisfied patients.”

In this new partnership, Nextech and RxPhoto share a goal of using visual education and consistent patient photos as a practice-building client retention tool. This approach engages the clinic’s current client-base but can also be used to generate interest among the clinic’s social media audience through the use of RxPhoto’s showcasing tools (with proper patient consent) on social media platforms such as Facebook and Instagram. 

“We are excited to join Nextech in helping the plastic surgery, dermatology and medical spa fields securely capture consistent patient photos and apply those photos in marketing and illustrating services. We live in a visual world where patient photos and eye-catching education tools are the most important means that an aesthetic practice has to display results, expectations, and their expertise,” explained Scott Alten, managing partner of RxPhoto.