Michael Larrain is the new Chief Executive Officer at NuFACE.

Michael Larrain is the new Chief Executive Officer at NuFACE.

Tera Peterson, former CEO, will remain at the company as Co-Founder, Chairman of the Board and Chief Creative Officer.

Larrain was CEO at PCA Skin and held several executive positions at L'Oreal, including President of the Active Cosmetics Division and GM of SkinCeuticals. He was Vice President of Sales at Dermalogica prior to L'Oreal.

"I am thrilled to join NuFACE as CEO, following Tera's incredible tenure and leadership for the company for the past 15 years. NuFACE has an exceptional history as a leader in the beauty device and skincare category and I am excited to be at the helm to lead the team into the next phase of success and growth as we roll out our strategy for the future," says Larrain in a news release.

Peterson adds, "the next chapter for NuFACE will require different thinking and execution to scale the business for increased levels of growth. As Co-Founder of our family-owned business since 2005, I am so proud to see the next stage of success for NuFACE unfold. Together, Mike and I are looking forward to an even better, brighter, bolder future for NuFACE and we are honored to lead the charge."