The acquisition adds one million Arabic-speaking monthly active users.

RealSelf now owns Tajmeeli, the leading cosmetic procedure resource for Arabic speaking consumers. The acquisition adds one million Arabic-speaking monthly active users.

"We're excited this acquisition will enable us to expand our reach and resources to over 100 countries through the addition of Tajmeeli's 25 Arabic-speaking countries like Saudi Arabia, Egypt and Jordan," says RealSelf CEO James Coyle. "RealSelf experienced an 84% increase in traffic in 2020 and we will now have the added opportunity to serve Arabic-speakers worldwide including the more than 1 million people visiting Tajmeeli.com every month."

RealSelf expands consumer reach to over 100 countries including from the Middle East, Africa and Turkey.

"In starting Tajmeeli in 2016 my goal was to empower Arabic speakers to make more educated decisions about aesthetics and gain access to more information on cosmetic treatments and available doctors prior to procedures. I'm thrilled to be a part of RealSelf and to accelerate that access along with business growth through their technology and expertise including user-generated content such as reviews, and additional ways we can work with clinics," adds Tajmeeli founder Jordan Boshers.