RealSelf, Inc. has formed a Strategic Medical Advisory Council with three operating boards. The RealSelf Strategic Advisory Council is made up of the Business Advisory Board, the Medical Review Advisory Board and the Industry Advisory Board, all of which are comprised of board-certified doctors and surgeons. The formation of the council follows the appointment of the first RealSelf Chief Medical Officer last summer.

"As a fast-moving technology company in the rapidly-changing aesthetics industry, it is imperative we keep our ear to the ground to stay ahead of trends to best serve the needs of consumers and doctors. Doctor feedback has always been a valuable part of our evolution and I am incredibly excited to formalize the Council as part of our operations to ensure we are best serving the needs of our consumers and medical practitioners for decades to come," says Tom Seery, co-founder and CEO of RealSelf, in a news release. "These doctors are forward-looking leaders in their fields and will help RealSelf better understand historical industry challenges, evaluate what we plan to bring to market, and envision the aesthetics landscape of the future. We're honored to welcome them to the RealSelf team."

The Business Advisory Board charter is to work alongside RealSelf senior leadership.

Inaugural members of the RealSelf Business Advisory Board are:

• Dr. Bradley Bengtson, Grand Rapids Plastic Surgeon
• Dr. Gregory A. Buford, Denver Plastic Surgeon
• Dr. Andrew Campbell, Milwaukee Facial Plastic Surgeon
• Dr. Cameron Chesnut, Spokane Dermatological Surgeon
• Dr. Lara Devgan, New York Plastic Surgeon
• Dr. Johnny Franco, Austin Plastic Surgeon
• Dr. Dana Goldberg, Jupiter Plastic Surgeon
• Dr. Melinda Haws, Nashville Plastic Surgeon
• Dr. Lorrie Klein, Laguna Niguel Dermatological Surgeon
• Dr. Jason Pozner, Boca Raton Plastic Surgeon
• Dr. Richard G. Reish, New York Plastic Surgeon
• Dr. Steven H. Williams, San Francisco Plastic Surgeon
• Dr. Kamakshi Zeidler, Bay Area Plastic Surgeon

Inaugural members of the Medical Review Advisory Board and Industry Advisory Board will be announced in the coming months.

"As RealSelf Chief Medical Officer for the past six months, I've been collecting feedback and insights from doctors and surgeons from around the world on how we can make RealSelf more useful for medical professionals and consumers, and we're already implementing ideas and changes as a result of this valuable input," says  Lara Devgan, MD RealSelf Chief Medical Officer and New York City-based plastic surgeon, who is also an inaugural member of the Advisory Council. "RealSelf has created a valuable platform for transparency that's helping tens of millions of consumers every year research aesthetic treatment options, get answers to their questions and connect to trusted providers. Formalizing this Advisory Council with such an esteemed group of medical experts is an important next step to further increase transparency and demystify the category, and ensure RealSelf is at the forefront of the innovation happening in this industry."

Inaugural members were selected to represent diversity of medical practice specialties and geography as well as their personal commitment to transparency in aesthetics and their engagement in digital and social platforms.  Advisory council terms range from 6 to 12 months and new members will be invited periodically.