"Fenty Skin is my vision of the new culture of skincare – I wanted to create amazing products that really work, that are easy to use, and everyone can apply it." - Rihanna

Rihanna, in partnership with Kendo Brands, is rolling out Fenty Skin.

After years of feeling overwhelmed by all the skincare choices and a bad experience with a product that discolored her skin as a teen, Rihanna dreamed of creating a line that was easy and effective. Now, she's created an approachable skincare brand, representing everything she wished she had known when she was younger. "Fenty Skin is my vision of the new culture of skincare – I wanted to create amazing products that really work, that are easy to use, and everyone can apply it," Rihanna says in a news release.

With Fenty Skin, Rihanna shares her real-life routine. Known together as the "Fenty Skin Start'rs", her regimen includes three 2-in-1 products:

• Total Cleans'r Remove-It-All Cleanser
• Fat Water Pore-Refining Toner Serum
• Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen

Rihanna also welcomes skincare expert and licensed esthetician, Sean Garrette, as Fenty Skin Ambassador.

Fenty Skin products are clean, vegan, gluten-free and oil-free, and combine globally sourced ingredients, like vitamin C-rich Barbados cherry, with gold standard skincare ingredients, like hyaluronic acid and niacinamide. The products feature warm, tropical scents inspired by their ingredients like Barbados cherry, coconut, and fresh desert melon. Every Fenty Skin product was tested on all skin tones, textures, and types. The brand has eliminated boxes where possible, incorporated post-consumer recycled materials, and created refill systems where feasible.

Fenty Skin launches exclusively on FentySkin.com with international shipping.