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To Sell or Not to Sell to Private Equity?
https://practicaldermatology.com/conferences/scale-2023/to-sell-or-not-to-sell-to-private-equity/20195/Joel L. Cohen, MD, and George Hruza MD, discuss the pros and cons of selling to private equity. Pros include back-office support and better pricing on technology and supplies, while cons can include giving up autonomy.What’s the Latest in Hair Management?
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/whats-the-latest-in-hair-management/20113/Chytra Anand, MD, Neil Sadick, MD, and Brooke Jackson, MD offer insights on the best approaches to managing hair from global clinical experience to strategies for understanding the needs of each individual patient, they share tips to improve clinical outcomes.Burnout; Qwo Campaign; Differin, Cetaphil Programs; DermTech Data: DermWireTV
https://practicaldermatology.com/topics/skin-cancer-photoprotection/burnout-qwo-campaign-differin-cetaphil-programs-dermtech-data-dermwiretv/20063/The Dr. Lorna Breen Health Care Provider Protection Act is headed to the president, as the latest Medscape Physician Burnout and Depression Report shows more than half of physicians experiencing burnout say it has a strong or severe impact on their life. Differin marks Retinoid Awareness Week. CetapDermWireTV Extra: Lubriderm Launches Skin Scholarship with the NHHF
https://practicaldermatology.com/series/dermwire-tv/dermwiretv-extra-lubriderm-launches-skin-scholarship-with-the-nhhf/20060/Suzanne Goldstein, Senior Director of Marketing for Lubriderm, explains the Skin Scholarship sponsored by Lubriderm and created in partnership with the National Hispanic Health Foundation (NHHF). This scholarship program aims to increase representation and accessibility within the field.Five ways to “get real” via marketing and the power of authenticity
https://practicaldermatology.com/topics/practice-management/five-ways-to-get-real-via-marketing-and-the-power-of-authenticity/20058/Let’s get real. Authenticity matters to today’s health care consumers. In this video, Ekwa Marketing (www.ekwa.com) walks dermatology practices through five ways to stand out from the pack. We encourage all providers to consider how the likes of the ingredients they use, the vendors they patronize,EBDs and the Shape of Things to Come
https://practicaldermatology.com/conferences/asds-2021/ebds-and-the-shape-of-things-to-come/20019/Demand for procedures to tighten and tone continues to grow, and technology continues to evolve to meet patient demands. Michael H. Gold, MD discusses new and emerging energy-based devices that may improve outcomes and the patient experience.Exceeding Expectations: How One Device Transformed My Operations of Treating Acne and Rosacea
https://practicaldermatology.com/topics/general-topics/exceeding-expectations-how-one-device-transformed-my-operations-of-treating-acne-and-rosacea/20016/Dr. Jeffrey M. Weinberg is a dermatologist in Forest Hills, New York and is affiliated with multiple hospitals in the area, including Mount Sinai Hospital. With more than 20 years of practice, he is familiar with the various acne and rosacea treatments but found the Aerolase Neo Elite® to be the mosFour Gen Z trends that dermatology practices should know
https://practicaldermatology.com/topics/practice-management/four-gen-z-trends-that-dermatology-practices-should-know/20007/As Generation Z continues to mature, their behaviors as consumers will increasingly guide how practices and other organizations appeal to them. Why not get a jumpstart? At Ekwa Marketing, we got into the heads of a generation that is increasingly exerting its influence on household buying decisionsFive ways to promote new treatments
https://practicaldermatology.com/topics/practice-management/five-ways-to-promote-new-treatments/20001/The dermatology device market is booming. It takes particular skills to distinguish between those innovative technologies that provide a great value to your patients and those that are less about substance and more about sexy marketing. Likewise, your current patients and “lurkers” on your social meUX – a better user experience for better marketing results
https://practicaldermatology.com/topics/practice-management/ux-a-better-user-experience-for-better-marketing-results/19997/You already understand the importance of providing a good patient experience in your practice. But do you extend that principle to marketing, providing a good experience to website users? This short video from Ekwa Marketing explains the basics of UX (user experience) and how you can improve it.