The Delicious Living 2012 Beauty & Body Award for “Best New Product” went to The Seaweed Bath Co.'s Wildly Natural SeaweedTM Body Cream, the company announced. Delicious Living chose winners based on the products' efficacy without sacrificing purity, innovation and their dedication to raising standards to influence the industry. “We are so excited to win this important award, especially so early on in the life of our brand,” said Adam Grossman, founder of The Seaweed Bath Co. “It's truly an honor to be recognized for our thorough attention to sustainable practices, ethos and originality, which are all key factors that give the natural beauty industry its staying power.” Wildly Natural Seaweed Body Cream incorporates kukui oil from Hawaii and argan oil from Morocco. SRP is $12.89 at select Whole Foods locations and online.