Leading Melanoma Groups Unveil New Campaign Aimed at Men

To educate men about the importance of regular skin cancer screenings, the Melanoma International Foundation, Melanoma Research Alliance, Melanoma Research Foundation, and The Skin Cancer Foundation have teamed up with former professional football coach Bill Cowher to help launch Melanoma Exposed™: Screen. Protect. Know. Tell. Supported by Bristol-Myers Squibb Company, the campaign will begin free public screenings at Sun Life Stadium in Miami in mid-June. The screenings will be held throughout the year, including at select NFL events hosted by the New York Giants, Miami Dolphins, Denver Broncos and Baltimore Ravens. To learn more about free local screenings as well as find local dermatologists, visit www.MelanomaExposed.com.