The concept of makeup artist Sébastien Tardif, Veil Cosmetics was inspired by Tardif's foundation in both art and fashion, which inspired the palette of bright-based colors that lift and illuminate the skin. Tardif cultivated his skincare sensibilities during his tenure in Asia, which led him to develop weightless, refreshed textures, according to the company. The secret behind Veil Cosmetics is Lightfast Technology, a proprietary blend of active ingredients (Sepiwhite MSH, Sepicalm VGWP, and Revidrate) that targets the production of melanin. In clinical testing, Sepiwhite MSH was shown to increase luminosity in subjects with dark spots 95 percent of the time, and use of Sepicalm VGWP led to a decrease in melanin production in 88 percent of subjects with dark spots after eight weeks. Additionally, Revidrate was reported to increase moisture by up to 130 percent on the surface of the skin and 81 percent beneath the skin's surface, making it ideal for dry and aging skin. The line launches with Illuminating Complexion Fix, a concealer-treatment hybrid for face and eyes that is available in 12 shades. The line will expand in 2013 to include a serum and an eye shadow collection. Veil Cosmetics are available online at www.veilcosmetics.com.