"Cirque du CeraVe" Event in NYC Launches New CeraVe Products

10/31/2012

The “Cirque du CeraVe” skincare launch event, held at Osteria del Circo in New York City on October, was attended by consumer, trade and dermatology media, who learned about new CeraVe product launches. The brand staged a CeraVe “Circus” complete with a professional mime, juggler, contortionist and stilt walker to introduce new product launches: CeraVe® Therapeutic Hand Cream, CeraVe® Renewing SA Cream and CeraVe® Renewing SA Foot Cream. Alissa Lynch, Vice President & General Manager, Consumer Products at Valeant Pharmaceuticals, David Johnson, Director of Skincare at Valeant Pharmaceuticals and New York City dermatologist, Hilary Baldwin presented at the event.
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