Jurlique Purely Bright, a brightening system launched earlier this year, released clinical results on its product line. After 30 days, the system was clinically proven to help reduce dark spots. After 12 weeks, skin surface smoothness doubled at which point 80 percent of subjects noticed smoother, younger looking skin. Measurements made during the study indicated a significant decrease in depth of wrinkles and fine lines by 33 percent. Measured moisture levels more than doubled during the treatment phase of the clinical study with 100 percent of subjects noting their skin felt more moisturized and hydrated. The system contains VITABRIGHTKX, a natural lightening complex that brightens skin without the harmful effects associated with hydroquinone, kojic acid, or MAP, according to the company.